Fingerpaint Group · 6 days ago
Associate Media Director
Cedar Knolls, NJ
Full-time
Hybrid
Senior Level
5+ years expFingerpaint Group is a health and wellness advertising agency driven by creativity and a people-first culture. They are seeking an Associate Media Director to lead the development of comprehensive omnichannel media campaigns and collaborate with various teams to ensure effective integration of media strategies.
AdvertisingBrand MarketingWeb Design
Responsibilities
Acts as team point person for group account assignments
Initiates with account team the collaboration of key point people during planning process, including internal capabilities and any partner agencies
Prepares and presents agency capabilities, onboarding, and presentations to client and/or internal account director
Oversees the development, timing, and accuracy of planning deliverables, processes, templates
Develops and tracks client estimates
Manages account service team expectations
Collaborates with account service team on finances/scoping, brainstorms, creative concepting, any client brand strategy meetings
Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or communicates to the client the need for adjustment
Qualification
Required
5-7+ years relevant experience and Bachelor's degree in digital marketing, business, or related field
Minimum of 5+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC
Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients
Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies
Competency in media math, financial management, publisher terms and conditions and performance reports
Knowledge of media research tools (audience insights, competitive creative/spend)
Expertise with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
Experience leveraging third-party research (eg, Kantar) to inform media recommendations
Strong organizational skills and attention to detail
Proven ability to multitask and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
Familiarity with MediaOcean buying platform
Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors
Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (eg, DCM)
Company
Fingerpaint Group
We are Fingerpaint Group, a vibrant palette of people and expertise spanning the complete spectrum of life science solutions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Peter O'Toole
SVP Operations Lead
Recent News
2025-06-09
2025-04-04
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