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Be LOVE™ · 1 day ago

Performance Marketing Manager

New York, NY

Full-time

Onsite

Mid Level

3+ years exp

Be LOVE™ is a company redefining hydration and energy for modern life, and they are seeking a Performance Marketing Manager to drive campaign execution and experimentation. The role involves designing user acquisition campaigns, optimizing performance based on data insights, and collaborating with the marketing team to ensure brand consistency.

Hiring Manager

Kurt Seidensticker

Responsibilities

Designing and executing user acquisition campaigns across our core paid media mix, with a primary focus on the Meta (Facebook/Instagram) and Google ecosystems

Monitoring performance and continuously optimizing campaigns based on data insights and learnings from multiple A/B tests

Executing the creative testing roadmap, participating in the production cycle and translating quantitative data into actionable recommendations for future creative development

Establishing robust tracking, analysis, and reporting mechanisms, and actively contributing to campaign management automation

Collaborating with the wider marketing team to ensure brand consistency across all active channels

Qualification

Performance marketingMeta Ads ManagerGoogle AdsData analyticsA/B testingStructured thinkingNatural curiosity

Required

Bachelor's degree in a quantitative STEM discipline (e.g., Physics, Mathematics, Economics, Computer Science, or similar) is strongly preferred, though Marketing degrees with a strong analytical focus are also considered

3+ years of experience in performance marketing in a high-growth startup environment, specifically in DTC or tech sectors

In-depth technical knowledge of Meta Ads Manager and Google Ads (Shopping, YouTube, Demand Gen) with a proven track record of impactful campaign execution

Strong knowledge of digital data analytics and an obsession over data accuracy to drive decision-making

Structured, systematic thinking with the ability to break complex problems into smaller manageable tasks and the high discipline to tackle them one by one

Natural curiosity powered by will and grit to make a tangible business impact