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Wildtype Health · 18 hours ago

VP, Associate Creative Director, Copy

New York, NY

Full-time

Hybrid

Director/Executive

$150K/yr - $194K/yr

8+ years exp

Wildtype Health is seeking a VP, Associate Creative Director, Copy who will be responsible for creating a comprehensive copy platform for each assigned account. The role involves ensuring that the agency's work aligns with strategy and contributes to the growth of the client's business while managing and mentoring creative staff.

AdvertisingHealth CareMarketingOncology

Responsibilities

Responsible for the development and execution of all Agency offerings

Create comprehensive copy platform for each assigned account

Ensure that Agency work is on strategy and contributes to growing the Client's business

Work as a team with art directors to develop conceptual approaches to meet Client objectives

Demonstrate sound understanding of marketing

Provide extensive strategic input into marketing/advertising initiatives

Demonstrate thorough knowledge of Client's business

Develop positive, productive relationships with all members of Client/Agency team

Attend relevant trade shows and share learnings with team

Demonstrate understanding of market research to create test materials and be an effective research attendee

Maintain positive relationships with internal business group departments such as Editorial and Traffic

Demonstrate high level of professional craftsmanship and superior writing skills

Be aware of, and familiar with, medical and scientific information that pertains to Agency brands

Maintain awareness of current advertising, marketing, and other communications

Demonstrate the ability to work in various forms of media

Provide constructive and direct on-going feedback and generate performance reviews for team members

Manage, mentor and supervise direct reports as well as other relevant creative staff

Effective presenter-clearly communicate creative concepts and sell Agency work to both Clients and new business prospects

Manage freelancers, when needed

Function autonomously on a day-to-day basis but involve supervisor in major decisions; be able to effectively take over CD’s function when CD is unavailable

Offer original solutions for creative strategic tactical challenges

Monitor Time Off / Vacation schedules for appropriate coverage

Assign work to assure project deadlines are met

Monitor overall workload to effect efficiency and assure that waiting or downtime is minimized

Keep supervisor or department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers

Monitor, review and approve direct report’s time sheets in terms of hours worked on specific jobs

Provide constructive and direct ongoing feedback to direct reports

Evaluate performance of direct reports and complete and deliver performance reviews

Help supervisor manage and resolve staff issues including performance, personal presentation and internal interactions

Recommend adjustments/additions to the roles and procedures of the department to achieve continuous improvement and efficiency across all accounts and/or specific accounts

Help interview, train and orient new team members to the agency, department, and account(s) at the direction of department head

Provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, etc

Advocate of Harrison and Star; makes decisions with the agency's and employees’ best interest in mind

Embodies the four core values; commitment, collaboration, creativity and code of ethics

Provides leadership within his/her department as well as across the agency

Proactively provides suggestions that Impact agency policy and operations

Demonstrates support of the agency’s goals and mission

Presents a professional and positive image of Harrison and Star both internally and externally

Ability to identify, recruit, train and develop talent; motivates direct reports, and acts as a mentor to all

Qualification

Copywriting experienceSupervisory experienceAgency experienceDirect-to-physician experienceWord processing proficiencyOral communication skillsPresentation skills