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Barkley · 6 hours ago

Manager, Analytics

Kansas City, MO

Full-time

Onsite

Mid, Senior Level

4+ years exp

Barkley is a creative agency that combines full-funnel media planning and buying services. They are seeking a data-driven and strategic Manager, Analytics to lead analytical initiatives, collaborate with internal teams, and drive data-informed decision-making to enhance advertising effectiveness.

Advertising

Responsibilities

Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions

Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’

Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success

Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations

Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs

Forecast audience and campaign performance benchmarks to provide optimization diagnostics

Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling

Comfortable developing business relationships with AdTech partners to manage and source data

Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables

Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks

Qualification

Data analysisDigital media metricsData visualization toolsSQLPythonBig data/cloud platformsClient-facing skillsProblem-solving skillsCommunication abilitiesMentoring skills

Required

Bachelors/Masters degree in Quantitative / Science field or 4+ years' experience in an analytical field

Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc

Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights

Refined client-facing skills with the ability to work well up and down the command chain within an agency organization

Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities

Strong proficiency with big data/cloud platforms (AWS, BigQuery, Snowflake) and excel

Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset