TruStage · 1 week ago
Acquisition Marketing Media Planner (Madison, WI - Hybrid)
Madison, WI
Full-time
Hybrid
Mid, Senior Level
$104K/yr - $156K/yr
5+ years expTruStage is dedicated to making a brighter financial future accessible to everyone. The Acquisition Marketing Media Planner will be responsible for the strategic generation of Direct Mail and Email marketing calendars, focusing on achieving business results through customer-centric multi-touchpoint plans across channels.
Financial Services
Responsibilities
Owns large scale total testing pipeline for given product area(s) to improve media productivity utilizing direct marketing best practices (direct marketing expertise)
Oversees creative requests and approvals for creative development of assigned media (creative development)
Accountable for building plans to achieve strategic and financial objectives
Communicates results and forecast for given media (financials)
Identify trends in the business or market that will impact media productivity and provide recommendations for addressing
Supports leader in overseeing external agency vendor relationships, holding them accountable to performance expectations and adding value to business
Leads through others to deliver business performance improvements
Ability to lead complex projects with broad cross-functional impact, including introduction of new go-to-market programs
Live into and exhibit cultural norms, as measured independently, through peer 360 feedback, and manager observation
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or equivalent work experience
5+ years of related experience managing direct-to-consumer media. Strategic direct mail and/or email marketing required
Experience collecting data, creating action plans, and implementing process changes
Demonstrated expertise in planning, managing, and directing employees and/or external vendors
Experience owning direct-response media results and financials, creating action plans and recommending media testing calendar
Familiar with A/B methodology and how to leverage marketplace learnings
Strong analytical mindset and background designing and measuring tests within marketing team lens
Strong project management skills
Comfortable with ambiguity
Demonstrated ability at building new processes/procedures that are collaborative and extendable
Preferred
Consumer pre-market research knowledge desired
Agile project methodologies and management a plus
Benefits
Medical
Dental
Vision
Employee assistance program
Life insurance
Disability plans
Parental leave
Paid time off
401k
Tuition reimbursement
Company
TruStage
TruStage™ is a financially strong insurance and financial services provider, built on the philosophy of people helping people, meeting the needs of middle-market consumers and the businesses that serve them.
1001-5000 employees
H1B Sponsorship
TruStage has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (15)
2023 (13)
2022 (25)
2021 (15)
2020 (15)
Funding
Current Stage
Late StageLeadership Team
Sidd Kuckreja
SVP, Chief Technology Officer
Brian J. Borakove
Senior Vice President - Deputy Chief Financial Officer
Company data provided by crunchbase