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Click Here Digital · 3 weeks ago

Senior Paid Search Analyst, Automotive

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Click Here Digital is seeking a Senior Paid Search Analyst to manage and optimize paid search campaigns across platforms like Google Ads and Bing Ads. The role involves analyzing performance metrics, mentoring junior analysts, and driving innovative strategies to maximize ROI and ensure campaign alignment with business goals.

AdvertisingDigital MarketingSEMSEO

Growth Opportunities

Responsibilities

Plan, execute, and optimize paid search campaigns based on client goals and objectives

Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement

Maintain performance standards on all assigned accounts

Monitor Budget Pacing, Conversion Tracking, and Traffic Quality

Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement

Test products to determine propensity to drive positive results

Generate regular reports to track campaign performance and communicate key findings

Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive

Facilitate Training for Associate Paid Search Analysts and Paid Search Analysts

Mentorship for New Paid Search Analysts

QA accounts for other members of the Paid Search Team

Oversight and Troubleshooting on Paid Search Accounts

Manage Portfolio wide performance and benchmarking

Facilitating cross departmental relationships and cross departmental trainings

Conducting A/B tests and developing new strategies or tools

Presenting Data To other departments

Qualification

Paid Search ManagementPPC AdvertisingGoogle AdsBing AdsData AnalysisGoogle AnalyticsBudget ManagementA/B TestingMicrosoft OfficeIndustry Trends KnowledgeMentorshipCommunication SkillsTime ManagementAttention to Detail

Required

Minimum 3-5 years of experience with paid search campaign management

Experience and strong understanding of PPC advertising

Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc

Understand paid media advertising budget management and effective, data-driven ad spend

Ability to analyze data sets and identify trends based on industry KPIs

Ability to work independently and collaboratively in a fast-paced, deadline-driven environment

Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely

Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights

Excellent time-management and organizational skills

Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance

Demonstrates mentorship and leadership skills with experience in training and guiding junior team members

Comprehensive, up-to-date understanding of industry trends, best practices, and emerging paid search tools to drive competitive strategies

Demonstrates strong attention to detail in QA of paid search accounts while effectively troubleshooting and resolving campaign performance or setup issues

Proficiency in managing and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads, with expertise in budget pacing, conversion tracking, traffic quality metrics, A/B testing, and performance analysis to identify optimization opportunities

Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients