Head of Product and Customer Marketing jobs in United States
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ORO Labs · 1 week ago

Head of Product and Customer Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date10+ years exp

ORO Labs is a well-funded B2B startup specializing in AI-based procurement solutions. They are seeking a Head of Product & Customer Marketing to lead product positioning, messaging, and customer engagement, while working closely with product management and marketing teams.

Artificial Intelligence (AI)ProcurementSupply Chain Management
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H1B Sponsor Likelynote
Hiring Manager
Jones Vasanth R
linkedin

Responsibilities

Build and maintain deep expertise in the ORO platform, integrations, use cases, and roadmap
Understand the procurement and source-to-pay ecosystem, including solutions such as SAP Ariba, Coupa, and adjacent enterprise systems
Translate complex technical capabilities into clear, customer-centric value propositions
Own ORO’s positioning, messaging framework, and personas across buyers, users, and partners
Clearly articulate ORO’s differentiation as a procurement orchestration platform versus traditional source-to-pay solutions
Ensure consistent, high-quality messaging across website content, product assets, customer communications, and external channels
Lead creation and management of all product-related sales enablement assets, including pitch decks, demos, battlecards, one-pagers, and release materials
Partner closely with Sales and Revenue teams to support deals, competitive situations, and customer conversations
Enable partners with clear guidance on how to position and sell ORO alongside existing enterprise systems
Own customer-facing communications related to the ORO platform, including regular newsletters, release updates, and product-focused messaging
Develop and manage a cadence of customer webinars, product updates, and educational sessions
Partner with Customer Success to drive customer education, adoption, and expansion through clear, compelling content
Support and engage ORO’s user communities, helping foster peer learning, feedback, and advocacy
Lead, mentor, and develop a small team of product and customer marketers
Set priorities, processes, and quality standards to ensure scalable, consistent output
Balance strategic leadership with hands-on execution
Work closely with Product Management in a “2-in-a-box” model to understand roadmap, releases, and customer feedback
Drive go-to-market planning for new features and capabilities, including launch messaging, customer communications, and enablement
Help internal teams and customers understand what’s coming and how to get maximum value from ORO
Contribute to thought leadership content such as blogs, product narratives, and point-of-view pieces
Support analyst relations, including briefings, messaging, and market education
Represent ORO in public-facing settings such as webinars, events, customer forums, and analyst meetings

Qualification

B2B SaaS product marketingProcurement expertiseCustomer marketingSAP AribaCoupaPublic speakingAnalyst engagementCategory creationAI-driven softwareStorytelling skillsTeam leadership

Required

Education: Bachelor's or Master's degree in Business, Marketing, Communications, or a related field
10+ years of B2B SaaS product marketing experience, with increasing scope and responsibility
Experience in procurement, supply chain, finance, or adjacent enterprise technology strongly preferred
Familiarity with source-to-pay solutions such as SAP Ariba, Coupa, or similar platforms is a strong plus
Experience owning or partnering closely on customer marketing and customer communications
Proven ability to partner deeply with Product Management, Sales, and Customer Success teams
Strong storytelling skills with the ability to simplify complex concepts
Comfortable with public speaking and external-facing presentations
Experience with category creation and influencing market perception through messaging, enablement, and analyst engagement

Preferred

Background in category creation or emerging-market positioning
Familiarity with AI-driven enterprise software narratives
Experience supporting Series C–D growth-stage companies

Benefits

Competitive salary and bonus structure
Comprehensive benefits package, including health, dental, and vision insurance
A collaborative and inclusive work environment
Remote work flexibility

Company

ORO Labs

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ORO Labs is an AI-powered procurement orchestration platform for large enterprises.
dateFounded in 2020
location
Palo Alto, California, USA
people-size201-500 employees
web-link
http://orolabs.ai/

H1B Sponsorship

ORO Labs has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (2)
2022 (3)

Funding

Current Stage
Growth Stage
Total Funding
$59M
Key Investors
Workday VenturesFelicis
2024-09-18Series Unknown
2023-11-01Series B· $34M
2022-11-03Series A· $25M

Leadership Team

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Ben Roberts
Head of Partnerships
linkedin

Recent News

PYMNTS.com
Oro Labs Adds AI Agent Builder to Procurement Orchestration Platform
2025-06-06
Business Wire
ORO Labs Launches New Agentic AI Capabilities to Power Truly Autonomous and Secure Procurement Workflows
2025-06-05
Arab News
Fintech, gaming, and health-care capture venture interest
2025-03-24
Company data provided by crunchbase