Safeway · 2 weeks ago
Digital Marketing Program Manager
Pleasanton, CA
Full-time
Onsite
Mid, Senior Level
$92K/yr - $120K/yr
5+ years expSafeway is part of Albertsons Companies, seeking a Digital Marketing Program Manager to lead and innovate in lifecycle marketing strategies. The role involves planning, executing, and optimizing multi-channel marketing campaigns to enhance customer engagement and loyalty.
E-CommerceFood and BeverageGroceryHealth CareInternetRetailShopping
Hiring Manager
Marcy Gutierrez
Responsibilities
Plan, execute, analyze, and optimize personalized lifecycle multi-channel marketing campaigns to drive engagement, loyalty, and conversion
Champion customer personalization and segmentation to drive relevancy in all communications
Collaborate / consult with other CRM leads to influence other initiative execution and seamlessly integrate into broader lifecycle personalization work plan
Identify opportunities to refine and optimize existing campaigns
Own or support end-to-end strategy, execution, and reporting of multi-channel campaigns
Craft creative briefs and manage production workflow to ensure campaigns are delivered on time and within agreed strategy and plan
Collaborate to plan, design, and execute tests within personalized campaigns or lifecycle marketing to improve conversion and engagement
Develop and implement a lifecycle marketing strategy that includes acquisition, retention, and win-back campaigns
Collaborate with cross-functional teams, including product, creative, data science, and analytics, to create engaging campaigns with features/functions that resonate with customers at different stages of the lifecycle
Collaborate with teams to ensure campaigns have a seamless customer end-to-end experience
Partner with analysts and data scientists to analyze customer behavior data to identify opportunities for upsell, cross-sell, and loyalty programs
Manage lifecycle marketing campaigns from end-to-end, including segmentation, creative development, and A/B testing
Build and maintain customer journey maps to ensure a seamless experience across all touchpoints
Track and report on campaign performance and make data-driven recommendations to optimize and improve future campaigns
Stay up to date on industry trends and emerging technologies to drive innovation in lifecycle marketing
Qualification
Required
Bachelor's degree in marketing, business, or a related field
Minimum of 5 years of experience in lifecycle marketing, preferably in the retail industry
Excellent verbal and written communication skills and are adept at partnering with many stakeholders to produce campaigns in a fast-moving environment
Strong analytical skills, with experience in data analysis and reporting
Excellent project management and communication skills, with the ability to manage multiple projects and stakeholders simultaneously
Familiarity with marketing automation tools and CRM systems (Ex: ESPs like Salesforce Marketing Cloud, Adobe Campaign Standard; CDPs like ActionIQ)
Passion for innovation and keeping up with the latest trends and best practices in lifecycle marketing
Deep understanding of customer behavior and implications for data needs and segmentation, as well as email, push, and SMS/MMS marketing best practices
Experience in data discovery and analysis to identify personalization or segmentation opportunities
Experience working with data and analytics teams to develop customer segmentation models and predictive models to optimize personalized marketing campaigns
Experience working in a collaborative team and directly with people at levels and from across the various areas including IT, Marketing, Product, Operations, Analytics, and other Business Teams
Benefits
Competitive wages paid weekly
Associate discounts
Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
Leaders invested in your training, career growth and development
An inclusive work environment with talented colleagues who reflect the communities we serve
Company
Safeway
Shop online for groceries, find out about our grocery stores, get health and nutritional information, and find all recipes and meals ideas.
10001+ employees
H1B Sponsorship
Safeway has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (247)
2024 (194)
2023 (162)
2022 (282)
2021 (143)
2020 (82)
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-01-30Acquired
1990-05-04IPO
Leadership Team
Randy N Anderson
Division CFO / VP Finance / Head of Finance - Safeway Northern California Division
Delicia Prater
CORPORATE HUMAN RESOURCES COORDINATOR
Recent News
2025-12-10
2025-12-02
2025-11-24
Company data provided by crunchbase