Spark Tek Inc · 4 months ago
Regional Paid Media Marketing Manager
San Jose, CA
Full-time
Onsite
Senior Level
7+ years expSpark Tek Inc is seeking a Regional Paid Media Marketing Manager to drive digital media efforts. This hands-on role focuses on translating business objectives into effective paid media strategies to generate and nurture qualified leads.
AnalyticsArtificial Intelligence (AI)Cloud ComputingConsulting
Responsibilities
Plan, execute, and optimize regional paid media campaigns across channels like paid search, paid social, and content syndication
Partner directly with regional field marketing teams to develop media plans that support bundled media buys and account-based marketing initiatives
Analyze campaign data to identify trends and provide actionable recommendations to stakeholders to improve effectiveness and ROI
Manage and track paid media budgets, ensuring efficient allocation to meet demand generation targets
Research new platforms and tactics. Develop and execute A/B tests to continually optimize campaigns
Create and present comprehensive reports on campaign performance, highlighting key metrics and insights
Qualification
Required
7+ years of hands-on experience in B2B demand generation and paid media, with a focus on paid search, social, display, and content syndication
Proven proficiency in platforms like Google Ads, LinkedIn Campaign Manager, and other B2B-focused platforms
Strong analytical and problem-solving skills with the ability to translate complex data into clear insights
Deep understanding of the B2B buyer's journey
Excellent communication skills for collaborating with technical and non-technical teams
Strong organizational skills to manage multiple projects in a fast-paced environment
Proven ability to quickly integrate into a team and deliver results with a focus on immediate impact and project completion
Preferred
ABM campaign experience is a plus
Demandbase experience is preferred
Company
Spark Tek Inc
Spark Tek Inc offers IT solutions and consultancy services, specializing in IT services and consulting for various industries.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase