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Kraken · 2 days ago

Director, Product Design – Growth

United States

Full-time

Remote

Senior Level, Lead/Staff

$134K/yr - $299K/yr

8+ years exp

Kraken is a mission-focused company rooted in crypto values, dedicated to accelerating the global adoption of crypto. The Director of Product Design – Growth will lead design for critical growth experiences, ensuring high-quality design output and effective user engagement across various onboarding and retention processes.

BitcoinBlockchainCryptocurrencyEthereum

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Own design execution for your Growth PDE group, ensuring work ships on time, at high quality, and against clearly defined outcomes

Lead hiring, onboarding, coaching, and performance management for designers within your group

Run design critiques that materially improve UX clarity, interaction design, hierarchy, composition, and consistency

Partner closely with product managers to define problem statements, success metrics, and experiment plans

Ensure teams conduct regular user testing, prototyping, and iteration, especially for high-friction or compliance-heavy experiences

Use quantitative data (funnels, experiments, engagement metrics) and qualitative insight (research, usability testing, feedback) to guide decisions

Standardize design patterns within your group to reduce rework and increase speed while maintaining quality

Improve collaboration between designers, engineers, and product managers by clarifying ownership, handoffs, and expectations

Introduce and evolve tools and workflows — including AI-assisted design and research — that increase team velocity and learning

Champion accessibility, inclusion, and localization across the experiences owned by your group

Maintain a consistently high bar for trust, clarity, and usability in regulated, high-impact user journeys

Qualification

Product design experienceLeading product designersUX understandingOnboarding designUsing product metricsDesign processesFintech experienceOrganizational skillsCommunication skills

Required

8-10+ years of product design experience working on complex digital products

4+ years of experience leading product designers

Hands-on experience designing onboarding, activation, rewards, referral, or retention flows

Strong understanding of UX, interaction design, visual hierarchy, typography, and composition

Experience using product metrics, funnels, experimentation, and usability testing to inform decisions

Comfort reviewing in-progress work and giving direct, constructive feedback

Proven ability to build and run effective design processes, critique systems, and quality standards

Strong organizational and prioritization skills in fast-moving environments

Clear, confident communication with designers, product managers, and engineers

Preferred

Experience with fintech, marketplaces, or regulated products is a plus, but not required

Company

Kraken

Glassdoor4.5

Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.

Founded in 1911

Remote First, US

1001-5000 employees

https://www.kraken.com/

H1B Sponsorship

Kraken has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)