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Old Colony YMCA · 2 days ago

Membership Recruitment and Engagement Director

Stoughton, MA

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Old Colony YMCA is one of Massachusetts's largest YMCA associations, and they are seeking a Membership Recruitment and Engagement Director. This role is responsible for creating and implementing membership strategies that drive the recruitment of new members while also focusing on retaining existing members through various marketing and community engagement efforts.

Non Profit

Responsibilities

Meet and exceed membership sales goals and grow membership base

Spearheads a membership recruitment strategy to attract new members into the facility; assumes a lead role in the scheduling and conducting of facility tours, new member onboarding, etc. Follow up with all prospects by phone, email, text, book appointments, give tours and sell memberships

Responsible for tracking and reporting on sales, leads, terminations, visits, onboarding rates and other Key Performance Indicators

Participate in local business association and other community group meetings to ensure the YMCA is represented as a community partner. Build connections with local businesses and other key community leaders

Provide leadership in the development, marketing and implementation of Branch Special Events (i.e. open houses, member celebrations, etc.) Ensure events at the YMCA are held with a membership recruitment focus

Responsible for marketing and promotion of membership sales and retention programs. Develops internal and external strategies to maximize recruitment of new members and retention of existing members

Assume key management leadership role within the branch’s daily operation, including managing building flow, security, cleanliness all aspects of the member experience

Provide leadership and direction in the development of short and long term plans for branch success. Gather, interpret and prepare data for the development of ongoing and long range membership initiatives

Direct member engagement and retention using loyalty and other key programs

Supervision of Kidzone Membership Value Added Onsite Child Care

Social Media management and implement community grass root efforts; develop and execute local marketing strategies, including digital mediums. Utilize research and respond to industry trends

Ensure the Welcome Center Team is operating at the highest level of efficacy to provide the best possible membership experience. Through recruiting, hiring, training, develops, schedules and directs personnel and volunteers as needed; reviews and evaluates staff performance; provides on-going, in-service training to Welcome Center staff; develops strategies to motivate staff and achieve organizational goals

Guarantees proper implementation of front desk procedures; reviews and updates desk procedures and communicates changes to staff; coordinates with the business office as necessary on financial transactions; determines department procedures and workflow

Meet and exceed all budgeted goals as well as monitor and manage the Welcome Center payroll and expenses

Meets with the Aquatics, Group Fitness, Fitness, Healthy Living, Childcare, Camp and Family Programming Directors to discuss the membership value proposition and evaluate needs and changes

Ability to work a flexible schedule with some nights and weekend hours

Assist in fundraising efforts and annual campaign, with a focus on Members as Donors

Attend trainings, seminars and conferences related to membership, including sales

Follow and maintain sanitary habits for staff and members in accordance with CDC guidelines

Oversee the membership department and ensure recruiting, hiring, training, scheduling, coaching, supervision, management, recognition and termination of all Welcome Center Representatives and Membership Staff and Kidzone Staff

Responsible for the creation and management of the membership budget. Ensures prudent expenditures and cost control procedures in accordance with branch procedures and policies

Identifies monthly department goals and a plan of action to meet the financial goals

Adheres to all fiscal policies and procedures such as petty cash, purchase orders, employee expense forms and member balances

Assumes primary responsibility for proper upkeep of business office space, welcome center lobby/lounge area and make recommendations to Building Supt. on all repairs, replacements, etc

Plays an active and successful role in the Annual Campaign and assist as requested in achieving branch and Association goals

Serves as a Listen First Trainer

Plays an active role with the OCY Membership Affinity group

Oversees and serves as the facilitator of the Member Experience Sub-Committee

Participates and assists with the Branch Board of Governors

Qualification

Membership recruitment strategySalesMarketingBudget managementCommunity engagementProgram developmentVolunteer supervisionLeadershipCommunication skillsConflict managementTeam collaboration

Required

Knowledge of sales, new member acquisition, prospecting, and conversions

Ability to work in a fast paced environment

Personal commitment to service and hospitality

Able to communicate quickly and effectively

Minimum 3 years experience in the administration and management of member services

Ability to direct programs through supervision of volunteers and staff, development and monitoring of budgets, marketing and public relations, program development and fund-raising

Proven track record of developing authentic and deepened relationships with others

Ability to establish and maintain collaborations with community organizations

The ability to make decisions and manage conflicts

Requires a flexible schedule to maintain consistency and productivity for this department which runs 7-days a week

Ability to push, pull, carry, or lift 50 lbs. on an occasional basis

Meet and exceed membership sales goals and grow membership base

Responsible for tracking and reporting on sales, leads, terminations, visits, onboarding rates and other Key Performance Indicators

Responsible for marketing and promotion of membership sales and retention programs. Develops internal and external strategies to maximize recruitment of new members and retention of existing members

Assume key management leadership role within the branch's daily operation, including managing building flow, security, cleanliness all aspects of the member experience