TEKsystems · 2 days ago
Direct Digital Marketing Strategist
Orlando, FL
Full-time
Hybrid
Senior Level
$40/hr - $40/hr
5+ years expTEKsystems is a leading provider of business and technology services, helping clients activate ideas and solutions. They are seeking a Direct Digital Marketing Strategist to plan, implement, and optimize data-driven demand programs, focusing on lead generation and database growth across various channels.
Information Technology
Responsibilities
Design & oversee digital marketing programs for new ventures: concept development, data readiness, ICP definition, tactical deployment, performance reporting, and ongoing optimization
Work with management to build and grow venture-specific databases to fuel lead generation and nurture programs
Own dynamic content strategies tailored to venture lifecycle stages (awareness → activation → conversion → retention → win-back), maximizing qualified lead capture and pipeline velocity
Facilitate alignment across venture/product teams, sales, compliance, and legal to craft messaging frameworks that balance reach, personalization, and regulatory requirements
Collaborate with internal/external partners to implement email, paid social/search, ads, direct mail, push, in-app, SMS, and content programs that drive acquisition, cross-sell/upsell, retention, and win-back across venture audiences
Ensure a 1:1 experience through targeting, modeling, and personalization—including lead scoring, routing, and nurture streams—to increase engagement, conversion, and ROI
Work closely with content/creative partners to deliver relevant assets by segment (ICP pain points, stage-based messaging, offers) that improve CTR, CVR, and pipeline quality
Oversee creative development end-to-end: briefs, coordination, concept communication, stakeholder feedback, and Legal/Licensed Partner approvals
Partner with deployment teams to maintain deliverability and QA (render testing, inbox placement, tracking integrity, troubleshooting)
Translate performance metrics into actionable recommendations, prioritizing experiments that impact MQL volume, conversion rates, CAC, pipeline contribution, and time-to-value
Maintain rigorous processes, scheduling, prioritization, and clear communications across venture initiatives and stakeholders
Implement and optimize multi-channel campaigns (mainly email, but future state push, in-app, SMS) to hit venture-specific acquisition and pipeline targets
Partner with Analytics to leverage dashboards, testing matrices, and reporting cadences that assess delivery, profitability, and daily/weekly/monthly performance at the venture level
Use data to inform lead gen strategy, nurture sequencing, and journey design tailored to new ventures, including activation gates and qualification criteria
Proactively monitor competitive signals and category trends to adjust acquisition and nurture strategies, maintaining a structured experiment backlog
Provide sustainment support for Vegas and Frisco, and collaborate on Chicago strategy with leadership
Assist in Frisco launch planning and execution (Jan/Feb), ensuring readiness across channels and data infrastructure
Qualification
Required
5+ years marketing experience; Travel & Hospitality preferred but not required
CRM strategy development across email, lead generation, mobile, and social
Direct Marketing experience with complex programs, applying automation, segmentation, and targeting
Success in email marketing from concept to completion (3+ years)
Experience analyzing reports to measure success and formulate recommendations (3+ years)
Understanding of email best practices, response optimization, and deliverability (3+ years)
Strong blend of strategic and hands-on execution; thrives in early-stage environments
Superior communication, project management, and organizational skills with high attention to detail
Demonstrated initiative and drive to move projects forward in ambiguous contexts
Benefits
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Company
TEKsystems
At TEKsystems, they understand people. Every year they deploy over 80,000 IT professionals at 6,000 client sites across North America,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ryan Skains
Vice President, TEKsystems Global Services
Recent News
2025-11-19
2025-10-29
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