Fooda · 1 week ago
Lifecycle Marketing Manager (HubSpot)
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$110K/yr - $125K/yr
4+ years expFooda is a company that pioneered the concept of rotating popup restaurants inside offices, and they are seeking a Lifecycle Marketing Manager to optimize their marketing lifecycle experience in HubSpot. This role will focus on lead capture, nurturing, and conversion strategies while collaborating closely with sales and marketing teams to drive measurable outcomes.
ConsumerConsumer SoftwareEnterprise SoftwareFood and BeverageRestaurants
Responsibilities
Design, build, and optimize multi-touch nurture programs to move prospects through the funnel from cold lead → MQL → Sales Qualified Opportunity (SQO)
Own always-on lifecycle programs including inbound lead nurture, event/webinar follow-up, re-engagement, and long-cycle buying journeys
Improve conversion rates across key funnel stages through testing, iteration, and performance analysis
Partner with Sales and SDR leadership to ensure follow-up is aligned with lifecycle stage, persona, and intent
Own Fooda’s email marketing and marketing automation execution in HubSpot, including segmentation, triggers, list logic, lead scoring support, and A/B testing
Build and maintain workflows for lead nurture, lifecycle progression, internal alerts, suppression logic, and sales handoff automation
Ensure campaigns are launched with clean setup and tracking (forms, landing pages, lists, UTMs, campaigns, and reporting structure)
Maintain email deliverability best practices including list hygiene, engagement-based segmentation, and suppression strategy
Build and maintain marketing dashboards that track lead generation, funnel conversion, and marketing-sourced / marketing-influenced pipeline
Develop reporting views and recurring insights for the VP of Marketing that go beyond basic lead volume (conversion by channel, cohort performance, engagement quality, and velocity)
Partner with RevOps to align on definitions (MQL, SQL, SQO), funnel stages, and reporting logic while owning marketing-specific performance reporting and analysis
Keep HubSpot organized and scalable by maintaining lifecycle governance, automation QA, naming conventions, documentation, and best practices
Act as the “HubSpot go-to” for the marketing team, supporting campaign setup needs and troubleshooting issues quickly
Collaborate with Content and Creative to distribute and amplify content through email and paid/organic channels when needed
Identify opportunities to improve marketing efficiency by building templates, playbooks, and repeatable campaign workflows
Qualification
Required
4–7 years of B2B marketing experience, ideally in lifecycle marketing, demand gen, marketing automation, or marketing operations roles
Strong proficiency in HubSpot (or similar marketing automation platform) and genuinely enjoy building workflows, segmentation, reporting, and automation
Analytical and funnel-minded: you think in terms of conversion rates, pipeline stages, velocity, and ROI
Comfortable owning both strategy and execution, from campaign idea → build → launch → reporting → iteration
Strong cross-functional collaborator, especially with RevOps and Sales teams
Organized, detail-oriented, and able to build systems that scale without breaking when things move fast
Preferred
Experience supporting paid search, landing page strategy, or conversion optimization is a plus
Excited by Fooda's mission to connect workplaces with great local restaurants and motivated to help scale our B2B growth
Benefits
Competitive base salary, bonus plan, and stock options (based on experience)
Comprehensive health, dental, and vision plans
401(k) retirement plan with company match
Paid maternity and parental leave benefits
Flexible spending accounts
Company-issued laptop
Fully integrated sales and marketing tech stack: HubSpot, ZoomInfo, LinkedIn, and an SDR team to support outbound
Daily subsidized lunch program (ours!)
Company
Fooda
Fooda is a food technology platform that connects restaurants to people while at work.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$45.26MKey Investors
Valor Equity PartnersLightbank
2025-08-14Series Unknown· $1.28M
2023-11-15Series C· $7.75M
2020-01-31Series Unknown
Leadership Team
Orazio Buzza
Founder & CEO
Recent News
500 global
2026-01-07
500 global
2026-01-07
2025-10-22
Company data provided by crunchbase