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Alliant Systems · 9 hours ago

Digital Marketing Manager

Houston, TX

Full-time

Onsite

Mid, Senior Level

5+ years exp

Alliant Group is a national premier consulting firm focused on providing solutions for business transformation. They are seeking a Digital Marketing Manager to develop and execute online strategies to enhance brand visibility and support business growth through various digital marketing channels.

Building MaterialEnergyReal EstateRenewable Energy

Growth Opportunities

Responsibilities

Implement, monitor, and improve PPC campaigns

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads

Work with social media team to design, build and maintain our social media presence through paid promotions

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies with internal teams

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate

Qualification

PPC CampaignsSEO/SEMGoogle AdwordsWebsite AnalyticsDigital MarketingHTMLCSSJavaScriptAnalytical SkillsWritten CommunicationVerbal CommunicationPresentation Skills