Bickford Senior Living · 2 days ago
Sales & Marketing Director
Lansing, MI
Part-time
Onsite
Director/ExecutiveBickford Senior Living is a community of caregivers dedicated to enriching the happiness of seniors. The Sales & Marketing Director drives occupancy and revenue while ensuring a compassionate approach to the needs of residents and their families.
Assisted LivingElder CareHealth CareWellness
Responsibilities
Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family
Manages the customer relations management tool (CRM) to ensure follow-up is documented and organized
Ensure Branch staff are appropriately trained to engage in phone and tour hospitality
Helps to manage the move-in process to ensure a smooth transition for residents and their families into the Branch
Identify and build relationships with community professionals to maximize referred leads
Ensure Branch is appropriately staged to maximize the customer’s experience
Ensure weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team
Qualification
Required
High-school diploma or GED required
Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel), with the ability to learn new applications
Possess written and verbal skills for effective communication
Competent in organizational and time management skills
Demonstrates good judgment, problem-solving, and decision-making skills
A valid driver's license and a driving record consistent with Bickford's insurance carrier guidelines
Preferred
Bachelor's degree in sales or marketing preferred
Experience in senior housing sales leadership is preferred but not required
Benefits
Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products)
Bonus Opportunities!
Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life, Voluntary Short-Term Disability
Benefits start the 1st of the month following 30 days of employment!
Prescription savings plans
All employees are eligible for 401(k) with employer match
Pay available daily
Bonus eligible
Company
Bickford Senior Living
Bickford Senior Living manages and operates independent living, assisted living, and memory care branches.
Founded in 1991
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Home Health Care News
2025-10-04
2023-08-10
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