Madi Lane Bridal · 2 days ago
Hayley Paige - Social Media Specialist & Content Producer
West Palm Beach, FL
Full-time
Hybrid
Mid, Senior Level
4+ years expMadi Lane Bridal is a dynamic luxury designer brand focused on reinventing bridal artistry. They are seeking a Social Media Content Producer to create compelling storytelling content and manage marketing initiatives that elevate the brand's digital presence and connect with brides globally.
Retail Apparel and Fashion
Responsibilities
Develop and maintain a strategic content calendar that aligns with brand campaigns, collection launches, and cultural moments while translating Hayley Paige’s creative direction into platform-specific storytelling strategies that ensure cross-channel cohesion and timely execution
Lead the full creative production process, from concepting and scripting to shooting, editing, and publishing to deliver visually compelling, story-driven content that reflects Hayley’s artistic vision and maintains brand consistency across all platforms
Continuously identify emerging trends, formats, and storytelling styles across bridal, fashion, and lifestyle spaces, proactively integrating them into the brand’s content to inspire connection, shareability, and ongoing creative evolution
Oversee social campaign timelines and deliverables from ideation through launch, coordinating with other team members to ensure on-brand, on-time, and data-informed execution that drives measurable engagement and reach
With the help of Hayley’s community management assistant, you will cultivate an engaged, loyal community by authentically representing Hayley’s voice across all social channels, fostering meaningful interactions with brides, creators, and fans, and monitoring sentiment to inform future storytelling opportunities
Qualification
Required
Minimum 4 years of hands-on experience creating content for a luxury, bridal, or fashion brand
Strong portfolio showcasing cinematic storytelling and polished editing
Experience filming both in-studio and on-location (runway, events, BTS environments)
Familiarity with social ad creative and cross-platform asset design
Understanding of digital advertising methods and strategies, and the ability to execute organically
Exceptional storytelling and editing ability, with a background in fashion videography or digital production for a luxury brand
You film, edit, and color-grade your own content – you don't just ideate, you execute. Confidence in editing everything from reels to TikToks to YouTube shorts
Deep understanding of social algorithms, engagement drivers, and creative trends
Elevated eye for fashion, design, and emotional brand storytelling, with the ability to build cinematic short-form narratives that feel editorial, emotional, and true to the Hayley Paige world
Strong organizational and project management skills to juggle multiple projects and timelines
Thrives in a fast-moving, creative environment with a small, passionate team. Ability to collaborate effectively while maintaining proactive leadership
Analytical mindset with the ability to interpret data and optimize performance
Proficient in Final cut pro (premiere Pro or DaVinci Resolve is a plus)
Experienced with studio production including professional cameras and lighting setups
Company
Madi Lane Bridal
Madi Lane Bridal is a brand of femininity, romance, and fun, finding joy in the journey while celebrating the beautiful diversity of modern women.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase