Apply on Employer Site

Carnegie · 2 days ago

Assistant Director, Paid Search

United States

Full-time

Remote

Lead/Staff, Director/Executive

4+ years exp

Carnegie is seeking an Assistant Director of Paid Search to manage and oversee paid search campaigns for key clients. This role involves leading strategy, collaborating with teams, and providing thought leadership in the paid search domain while managing a small team.

Higher EducationMarketing

Responsibilities

Lead and manage paid search strategy for high-value clients, including account structure, targeting, keyword approach, optimization priorities, and reporting

Elevate data-driven decision-making by interpreting complex performance metrics, translating them into clear strategic recommendations, and articulating how paid search ladders up to client business objectives

Partner with Digital Strategists on proposal development, RFPs, and strategic adjustments to ensure paid search strategies align with client goals

Partners closely with strategy, media, and project teams to ensure a seamless, expertise-driven transition from onboarding to campaign launch, bringing paid search-specific leadership that upholds Carnegie’s standards of strategic excellence and client service

Collaborate with the digital team to strengthen integrated strategies and advance paid search’s broader growth vision

Show thought leadership by keeping pace with Paid Search industry trends as well as bringing forward ideas around process improvements, best practices, and tests

Interview and hire new team members

Oversee the daily workflow of specific employees

Has an integral part in training new employees who join the Paid Search team

Qualification

Google AdsData analysisEmployee managementProject management toolsDigital marketingAttention to detailProblem-solvingClear communicationAdaptabilityTime management

Required

Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere

Demonstrated problem-solving and critical thinking skills through independent troubleshooting of issues before escalating to other team members

Quick learner and ability to adapt to new and changing technologies

Clear written communication skills, both internally and externally

Passion, energy, and enthusiasm for digital marketing and client success

Effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Bachelor's degree required; Marketing/Advertising major or concentration is preferred

4-5 years of experience working in Paid Search in the Google Ads platform; lead generation is a plus

Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success