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TikTok · 10 hours ago

Product Marketing Manager, Global Sales Tools and Insights

New York, NY

Full-time

Onsite

Mid, Senior Level

$128K/yr - $245K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Product Marketing Manager to represent global business needs related to sales-facing tools and insights. This role involves synthesizing regional business pain points, managing initiatives with regional GTM teams, and driving cross-functional collaboration to enhance product strategy and adoption.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Define, build and lead global cross-functional programs to deliver end-to-end solutions that enable commercial insights development and delivery via online systems & practices

Partner with regional GTM teams, global and regional sales teams and product teams to keep stakeholders informed, set product adoption goals, develop GTM strategies, track and analyze performance, and drive adoption of sales tools and insights

Drive and influence product strategy and process optimization, proactively identify problems, align on priorities, and set direction for product team

Responsible for synthesizing and prioritizing business requirements in partnership with GTM partners

Build strong, trusting partnerships to readily mobilize people and influence across a broad range of partners, leaders, and organizations

Qualification

Product MarketingDigital Advertising ExperienceCross-functional Team ManagementProject Management ToolsStrategic ConsultingInfluencing SkillsPresentation Skills

Required

5+ years of product marketing or product operations experience in digital advertising, media, or tech industries

Experience managing complex cross-functional teams, track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders

Preferred

Product Marketing or Consulting experience in the technology sector and demonstrated ability to contribute at strategic, operational and tactical levels

Proficiency in project management methodology and tools, experience presenting to groups/C-level executives

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)