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The E.W. Scripps Company · 2 days ago

National Sales Account Manager - Unwired

United States

Full-time

Remote

Mid Level

$90K/yr - $105K/yr

3+ years exp

The E.W. Scripps Company is seeking a strategic Unwired Account Executive to drive revenue growth across its dynamic media portfolio. This role involves managing unwired accounts, cultivating client relationships, and leveraging sales strategies to maximize advertising revenue.

AdvertisingDigital MediaJournalismMedia and Entertainment

Responsibilities

Manage accounts in multiple markets with various unwired agencies

Leverage Scripps’ established processes to streamline unwired business operations, ensuring efficient collaboration between seller and buyers

Submit weekly clearance reports to buyers in order to manage client expectations throughout campaigns

Identify, develop, and grow unwired revenue through leveraging relationships with unwired agencies and advertisers

Engage and adapt to working in unwired agency buy/sell platforms to streamline the linear programmatic way of buying

Work with unwired advertisers to respond to their availability and rate requests, keep them informed of Scripps offerings and market trends

Track sales activity Key Performance Indicators (KPI’s) to exceed ad sales revenue and profit goals

Negotiate advertising rates with new and existing national accounts to maximize share of revenue

Cross sell digital & CTV inventories to generate incremental revenue

Prepare and present marketing proposals utilizing qualitative and quantitative research

Perform client services, including but not limited to avail presentations, account management reconciliation, credit and collections, package preparations

Perform other duties as needed or assigned by sales management

Qualification

Television sales knowledgeAccount managementNegotiation skillsDigital sales understandingCTV sales understandingSales pipeline managementAnalytical skillsMicrosoft Office proficiencyWide Orbit proficiencyInterpersonal communicationPresentation skillsOrganizational skills

Required

BS/BA in related discipline preferred or equivalent years of work experience

Generally, 3+ years of experience in related field preferred

Established relationships with unwired agencies strongly preferred

A strong understanding of television and national advertising trends is desired

Expert knowledge of all facets of television sales and marketing

An understanding of CTV and digital sales encouraged and highly desirable

Effectively manage a sales pipeline by engaging national accounts and agencies promoting Scripps broadcast, digital, and CTV portfolio and supporting Scripps go to market strategies

Strong negotiation skills

Strong interpersonal communication skills

Strong presentation skills

Highly organized and able to manage high volume accounts

Excellent analytical skills

Proficient in Microsoft Office applications

Proficient in Wide Orbit Traffic and Wide Orbit Media Sales Preferred

Benefits

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.