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Discount Tire · 9 hours ago

Analytics & Optimization Strategist II

Phoenix, AZ

Full-time

Onsite

Entry, Mid Level

2+ years exp

Discount Tire is a well-established company that has been growing for over 60 years and is looking for an experienced Analytics and Optimization Strategist II. This role is essential for driving data-informed decisions through the development of digital measurement strategies and delivering actionable insights to enhance business operations.

AutomotiveLogisticsRetail

H1B Sponsor Likely

Responsibilities

Develop and implement comprehensive measurement frameworks aligned with business goals

Define KPIs, success metrics, and data collection strategies for websites and digital campaigns

Collaborate with stakeholders to translate business objectives into analytics requirements

Lead the configuration and maintenance of Adobe Analytics and/or Google Analytics

Design and manage tagging strategies using Tag Management Systems (e.g., Adobe Launch, Google Tag Manager) and setup the tracking for customer faced website and employee faced point-of-sale system

Ensure data integrity and accuracy through rigorous QA and validation processes

Analyze End-to-End customers’ experience and employees’ experience, including but not limited to (1) Digital: user behavior, traffic patterns, and conversion funnels to identify opportunities for optimization (2) beyond-Digital: communication touchpoints, product availability, operational efficiency, Etc

Analyzes data and identifies experimentation and testing opportunities, including website AB testing and store level operational testing; develops and executes test plans

Create and maintain dashboards and reports using visualization tools such as Tableau or Looker

Present findings and strategic recommendations to cross-functional teams and senior leadership

Partner with UX, marketing, product, and engineering teams to support data-driven decision-making

Able to use best practice and solve some complex problems, uses independent judgement, strong analytical and attention to detail skills

Work directly with web developers, data engineers, vendors technical teams for implementation and troubleshooting

Qualification

SQLAdobe AnalyticsGoogle AnalyticsData VisualizationTag Management SystemsA/B TestingPythonJavaCommunication SkillsProblem-SolvingAttention to DetailProject Management

Required

2-5 years of hands-on experience in business insights, data analytics and/or product analysis

Strong proficiency in SQL for querying and manipulating large datasets

Extensive experience in measurement and analysis for website behavior as well as business trends

Experience in Adobe Analytics and/or Google Analytics. Understanding of web technologies (HTML, JavaScript, cookies, etc.) as they relate to analytics implementation

Proven track record of Tableau, Excel Pivot, or similar tools for data visualization and storytelling

Proficiency with Microsoft office, including skills with Word, Excel, Access and PowerPoint is necessary

Excellent communication and presentation skills

Strong problem-solving abilities and attention to detail

Ability to manage multiple projects and stakeholders in a fast-paced environment

Bachelor's degree in computer science, Engineering, Statistics, Data Analytics, Psychology or related field, or equivalent experience. Master's degree or higher is a plus

Professional certifications are a plus

Preferred

Experience with A/B testing platforms (e.g., Adobe Target, Optimizely)

Experience with multiple website analytics tools, such as Quantum Metrics and/or Content Square

Familiarity with Tag Management Systems (e.g., GTM, Adobe Data Collections) including setup and administration

Multiple coding languages, such as Python, Java, Etc

Experience in retail industry

Knowledge of privacy regulations (e.g., GDPR, CCPA) and their impact on digital analytics

Familiarity with customer journey analytics and attribution modeling

Experience with AI and ML

Company

Discount Tire

Glassdoor3.9

Our boards are a place to gather ideas, share tips, and enjoy the beauty of the automotive world. Your Journey Starts Here.

Founded in 1960

Scottsdale, Arizona, USA

10001+ employees

http://www.discounttire.com/dtcs/home.do

H1B Sponsorship

Discount Tire has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2023 (1)