Dine Brands Global · 1 week ago
VP, Integrated Marketing (Applebee's)
Pasadena, CA
Full-time
Hybrid
Director/Executive
$240K/yr - $275K/yr
15+ years expDine Brands Global, Inc. is a leading full-service restaurant company that franchises restaurants under several well-known brands. The VP, Integrated Marketing is responsible for developing and unifying the brand message across all communication channels, driving sales while building the brand over time through cohesive marketing executions.
ConsumerFood and BeverageFranchiseMarketingRestaurants
Responsibilities
Oversee and develop integrated marketing plans that deliver brand promise, resonate with consumers and deliver business objectives
Build visual and narrative consistency across all consumer touchpoints, ensuring the brand identity is protected and amplified
Develop and execute 360-degree marketing plans that align brand storytelling across paid, earned, and owned media
Lead and develop high impact advertising and omni-channel marketing campaigns (in-restaurant, digital, social, content, off-premise & loyalty) to generate demand, trial, engagement and advocacy
Transform digital platforms into a seamless, user-friendly ecosystem that boosts guest engagement, active loyalty program participation and revenue growth
Use data and analytics to track campaign effectiveness, measure ROI, and refine tactics for maximum guest acquisition and retention
Build and mentor high-performing, multi-disciplinary teams across key marketing disciplines; Recruit, mentor, and manage a team of marketers, fostering a data-driven, high-performance culture
Partner with internal and external teams to flawlessly execute aligned priorities and solve real-time problems that arise; Serve as liaison to the franchisee community by hosting quarterly franchisee marketing committees and leading discussions around key topics, such as business performance, lessons learned, upcoming campaigns and deep dives into new business opportunities
Oversee substantial marketing budgets, establish KPIs, track performance, analyze ROI and present results to leadership and franchisee committees, optimizing for efficiencies; Manage relationships with external agencies and third-party vendors
Qualification
Required
A brand-led business driver with 15+ years of progressive marketing experience, with at least 8-10 years in senior leadership roles
Preferably prior experience in the food & beverage, restaurant and/or hospitality industry
Proven track record of delivering strong commercial results and brand growth through strategic brand management and full P&L accountability
Strong financial and analytical acumen with the ability to connect data to decisions
Expert in brand strategy and architecture, positioning, engagement and consumer lifecycle strategy
Deep understanding of the digital space and ability to partner with IT and vendors to develop tools and data platforms to deliver brand, guest engagement and revenue across off-premise (to-go, delivery, catering) and loyalty
Strong presentation, negotiation, and stakeholder management skills
Inspirational team leader and people developer, with experience managing high-performing marketing teams
Company
Dine Brands Global
Dine Brands Global is a food and beverage company that owns and operates restaurants under two brands.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.1B2025-06-05Post Ipo Debt· $600M
2023-04-17Post Ipo Debt· $500M
1991-07-26IPO
Leadership Team
Josh Clorfeine
Associate General Counsel
Recent News
Food Business News
2025-12-17
Company data provided by crunchbase