University of South Florida Libraries · 3 days ago
Digital Marketing Officer
Tampa, FL
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $65K/yr
2+ years expThe University of South Florida Libraries is seeking a Digital Marketing Officer to enhance USF Health’s outreach through strategic digital marketing initiatives. This role involves managing social media strategies, creating engaging content, and analyzing data to optimize marketing efforts aligned with the university's goals in education, research, and patient care.
Higher Education
Responsibilities
Plans, develops and executes USF Health’s social media strategy by creating engaging, brand-aligned content, attending events to capture real-time storytelling opportunities and fostering meaningful online engagement with target audiences
Proficiency with platforms like Hootsuite, Buffer, Sprout Social, or native social media platforms (Facebook, Instagram, Twitter, LinkedIn) for content scheduling, monitoring and engagement
Skills in graphic design and multimedia editing tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop, Canva, Premiere Pro) to develop engaging visual content
Plans, designs and executes, with the marketing team, targeted digital marketing campaigns to drive awareness, traffic and engagement while curating, managing and updating content and graphics for email and digital screens that can also be applied to web
Experience with email marketing platforms like Constant Contact or Dynamics to plan, execute and analyze targeted campaigns
Monitor Analytics and Data Tracking and have knowledge of tools like Google Analytics, social media insights and email campaign metrics to monitor performance, interpret data and optimize outreach strategies
Familiarity with tools like Monday.com or Microsoft Teams for coordinating tasks and campaigns
Ability to capture and edit multimedia content during events for real-time storytelling in social media
Performs additional marketing and communications tasks as needed to support the overall goals and initiatives of USF Health
Performs other duties as assigned to support marketing communication priorities
Qualification
Required
Bachelor's degree in mass communications, Marketing, Communication, Journalism, Public Relations, Advertising, Digital Media, or related field, with two years of experience in related positions
Proficiency with platforms like Hootsuite, Buffer, Sprout Social, or native social media platforms (Facebook, Instagram, Twitter, LinkedIn) for content scheduling, monitoring and engagement
Skills in graphic design and multimedia editing tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop, Canva, Premiere Pro) to develop engaging visual content
Experience with email marketing platforms like Constant Contact or Dynamics to plan, execute and analyze targeted campaigns
Monitor Analytics and Data Tracking and have knowledge of tools like Google Analytics, social media insights and email campaign metrics to monitor performance, interpret data and optimize outreach strategies
Familiarity with tools like Monday.com or Microsoft Teams for coordinating tasks and campaigns
Ability to capture and edit multimedia content during events for real-time storytelling in social media
Ability to craft clear, engaging and persuasive content across various platforms; strong verbal and written communication to interact with diverse audiences
Ability to generate fresh ideas for content, campaigns and storytelling that resonate with target audiences
Comfort in managing multiple tasks, adjusting strategies based on analytics or event needs and staying current with digital trends
Ensuring accuracy, accessibility and consistency in all content and digital communications
Working effectively with colleagues, students, alumni, faculty, physicians and external partners to coordinate campaigns and events
Quickly addressing challenges that arise during campaigns, content creation or technical issues with social media or other digital platforms
Managing multiple projects and deadlines efficiently
Aligning digital marketing efforts with USF Health's overall goals and branding strategies
Engaging positively with online audiences and internal clients, responding thoughtfully to inquiries or feedback
Staying motivated and proactive in the face of evolving digital landscapes and campaign performance metrics
Knowledge of handling personal data responsibly, especially when managing contact lists, email campaigns and website forms
Preferred
Excellent communication and copy writing skills
Experience managing social media accounts on behalf of an organization or brand
Basic experience with graphic design and proficiency with Adobe Creative Cloud, any other common design programs: InDesign, Illustrator, Photoshop, Canva, Premiere Pro
Experience with marketing automation
Previous experience working in the public sector or a nonprofit
Previous experience working in academic medicine setting
Higher Education and Academic Administration: Understanding the structure, priorities and culture of colleges and universities, particularly in relation to academic medicine and internal communications
Digital Marketing Best Practices in Education: Knowledge of effective strategies for engaging prospective students, current students, alumni, faculty, researchers, physicians and other stakeholders within an academic medicine environment
University Branding and Communication Policies: Familiarity with branding guidelines, messaging standards and communication protocols specific to higher education institutions
Benefits
Medical, dental and life insurance plans
Retirement plan options
Employee and dependent tuition programs
Generous leave
Hundreds of employee perks and discounts
Company
University of South Florida Libraries
The University of South Florida Libraries accelerate learning and knowledge production through distinctive collections, information service innovation, and thought leadership.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase