QAD · 4 hours ago
Paid Media Manager, Digital Marketing
United States
Full-time
Remote
Mid Level
$130K/yr - $140K/yr
3+ years expQAD is a leading provider of cloud-based enterprise software and services for global manufacturing companies. They are seeking a proactive and results-driven Paid Media Manager to execute and optimize multi-channel digital marketing campaigns that drive awareness, engagement, and high-quality leads.
Enterprise Resource Planning (ERP)Enterprise SoftwareManufacturingProductivity ToolsSoftwareSupply Chain Management
Responsibilities
Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels
Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta
Test new channels and emerging digital formats to expand reach and improve ROI
Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives
Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results
Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration
Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions
Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director
Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals
Contribute to content and creative strategies that resonate with target personas
Ensure website landing pages and campaign experiences are optimized for lead generation and conversion
Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels
Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
3–5 years of experience in digital marketing, ideally in B2B software/SaaS
Hands-on experience managing campaigns in Google Ads, LinkedIn, and other paid media platforms
Previous experience in creating ABM strategies, tools, and data-driven targeting
Strong analytical skills and comfort working with performance metrics and dashboards
Excellent communication, collaboration, and project management skills
Curiosity and passion for testing new digital tools, channels, and AI-driven opportunities
Preferred
Experience with manufacturing or vertical/industry marketing is a plus
Benefits
Medical, dental and vision coverage
A 401(k) plan with company match
Short-term and long-term disability coverage
Life insurance
Paid-time off
Parental leave
Well-being programs
Company
QAD
QAD offers cloud-based enterprise manufacturing and supply chain solutions.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-06-28Acquired
1997-08-06IPO
Leadership Team
Sanjay Brahmawar
Chief Executive Officer
Rajeev Purohit
GM India and Global Head of Engineering for ERP & Supply Chain
Recent News
2025-12-18
2025-11-19
Company data provided by crunchbase