PAID ADVERTISING SPECIALIST jobs in United States
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Webfor ยท 2 months ago

PAID ADVERTISING SPECIALIST

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level

Webfor is a results-driven digital and creative marketing agency that partners with various companies. They are looking for a Paid Advertising Specialist who will manage and optimize PPC advertising campaigns, conduct keyword research, and analyze ad performance to improve campaign effectiveness.

AdvertisingDigital MediaE-CommerceSEO
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Growth Opportunities

Responsibilities

Manage and optimize PPC advertising campaigns to meet client goals and objectives, including lead generation, brand awareness, and e-commerce sales
Conduct keyword research and create ad groups, campaigns, and ad copy to improve campaign performance
Use bid management and budget management tools to optimize campaigns and maximize ROI
Use analytics tools to track and report on campaign performance, and make data-driven decisions to improve campaign performance
Collaborate with other teams, such as creative and web development, to ensure a cohesive approach to online advertising efforts
Communicate campaign performance, results, and recommendations to clients regularly
Maintain awareness of industry and consumer trends, technological advances, and emerging platforms
Collaborate with marketing, design, and development teams to increase opportunities

Qualification

PPC advertisingAnalytical skillsGoogle AdsBid management toolsBudget management toolsLanding page designA/B testingDigital marketing strategyCommunication skillsCollaboration skills

Required

Proven experience managing and optimizing pay-per-click (PPC) advertising campaigns for clients
Strong analytical skills, including the ability to measure and analyze campaign performance, and make data-driven decisions
Experience with bid management and budget management tools, such as Google Ads and Bing Ads
Ability to both conceptualize and execute new PPC campaigns and review/restructure existing campaigns to improve results
Strong communication and collaboration skills, with the ability to work closely with clients and cross-functional teams
Strong understanding of the digital advertising landscape, including emerging trends and technologies
Experience with Landing page design, A/B testing, and optimization techniques to improve the performance of campaigns

Preferred

Preferably located in the Portland, OR / Vancouver, WA metro area or Florida
Has a dedicated, professional workspace from home

Company

Webfor

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Webfor is a provider of web design, eCommerce development, brand and logo design, conversion rate optimization.
dateFounded in 2009
location
Vancouver, Washington, USA
people-size11-50 employees
web-link
http://webfor.com

Funding

Current Stage
Early Stage

Leadership Team

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Kevin Getch
Founder & Director of Digital Strategy
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Company data provided by crunchbase