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Arcade.dev · 1 day ago

Demand Generation Manager

HQ - San Francisco (SOMA) - In Person

Full-time

Onsite

Senior Level

5+ years exp

Arcadeai is a company focused on transforming AI applications by creating the infrastructure that enables real-world actions. As a Demand Generation Manager, you will build the demand generation function from the ground up, owning the full funnel and redefining modern demand generation and account-based marketing.

Artificial Intelligence (AI)Cyber SecurityData IntegrationDeveloper APIsDeveloper PlatformDeveloper ToolsEnterprise Software

Responsibilities

Design and execute multi-channel campaigns across paid, owned, and earned channels targeting AI/ML leaders and CTOs at Global 2000 enterprises

Create and run highly targeted ABM programs for strategic accounts, orchestrating multi-threaded engagement across technical and business buyers

Launch integrated campaigns supporting product launches and partnerships across webinars, content, events, and digital channels

Own pipeline metrics and build reporting frameworks that prove ROI

Architect and optimize next-gen GTM stack

Qualification

B2B demand generationABM programsPipeline metricsNext-gen GTM toolsEnterprise sales cyclesData-driven decision makingStartup velocityTechnical fluency

Required

5+ years running B2B demand gen campaigns including webinars, paid advertising, content programs, and digital campaigns

2+ years executing ABM programs in enterprise/strategic account environments

Obsessive about the numbers - own pipeline metrics end-to-end, ruthlessly optimize spend and CAC, and can defend every dollar in your budget with data

Hands-on experience with next-gen GTM tools

Understanding of complex enterprise sales cycles and multi-stakeholder buying processes

Startup velocity - you ship fast, iterate quickly, and don't wait for perfect data