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Imagine · 3 days ago

Senior Director of Sales and Marketing

Atlanta, GA

Full-time

Hybrid

Director/Executive

10+ years exp

Imagine Exhibitions is a world leader in traveling immersive exhibition and experience design. The Director of Marketing & Sales – NA & LATAM leads all regional marketing, sales, and partnership initiatives for Harry Potter: The Exhibition and other experiential brands across North America and LATAM, overseeing media buying, PR, and local partnerships to drive ticket sales and brand visibility.

Media and Entertainment

Responsibilities

Develop and execute comprehensive marketing and sales strategies for Harry Potter: The Exhibition and other projects in these markets as assigned

Lead campaign execution from announcement through closing, managing media and PR agencies to ensure high performance and efficiency

Ensure regional strategies align with global brand standards and approval processes established by Warner Bros. and the Global Marketing team

Serve as the day-to-day lead for media buying and PR agencies—reviewing plans, directing optimizations, and ensuring return on ad spend goals are achieved

Work closely with the Director of Digital to monitor campaign performance, refine audience targeting, and improve user experience across digital channels

Provide weekly updates to the VP of Global Marketing & Sales and Director of MarCom, during U.S. working hours to accommodate time zone differences

Oversee all asset localization, translations, and trafficking in collaboration with the Digital Asset & Operations Manager

Develop ticket sales pacing goals and monitor performance weekly by market

Build and maintain partnerships with key local stakeholders including but not limited to tourism boards, cinemas, retailers, and destination marketing organizations, to drive awareness and sales

Negotiate and activate co-promotional campaigns that extend reach and deliver measurable ROI

Collaborate with ticketing partners to manage CRM integrations, tracking pixels, and promotional offers

Develop localized Group Sales campaigns in each market, securing local agency support when possible

Select, contract, and oversee external agencies for PR, media buying, digital marketing, creative development, and promotional activations

Define clear KPIs and scopes of work for each agency partner, ensuring delivery of actionable post-campaign reporting within 30 days of close

Act as the regional connector between global marketing, digital, and operations teams

Provide regional insights for global strategy development and campaign refinement

Support creative and brand alignment in all regional assets and communications

Qualification

Marketing strategy developmentCampaign managementDigital media expertisePartnership managementPerformance marketing metricsAgency managementProficient in SpanishCollaborative mentorCommunicationTime management

Required

10+ years of experience in marketing, sales, or partnerships within live entertainment, attractions, or tourism, including promoting IP-driven exhibitions, branded experiences, or large-scale touring attractions

Proficient in Spanish

Proven hands-on experience executing campaigns in US and LATAM markets

Deep understanding of the digital media and PR landscape with established industry connections

Experience working with international promoters and managing external agency partners

Strong grasp of digital campaign analytics, UX, and performance marketing metrics

Excellent communication and time management skills; must be available during East Coast U.S. working hours as needed

Ability to function in high-pressure situations

Manual dexterity to operate a computer

Correctable vision and hearing

Excellent interpersonal skills

Clear, easy to understand oral communication ability

Ability to lift 50 pounds occasionally for the purpose of moving equipment on and off shelves

Ability to stand and walk for long periods

Ability to sit for long periods

Capability to read, write, and understand English

Skilled in the use of computer and office equipment

Proficient in activities requiring manual dexterity of both hands

Travel domestically and/or internationally based on business need

Preferred

Prior collaboration with Fever or similar digital ticketing and marketing platforms

Benefits

Dental insurance

Health insurance

Life insurance

Vision insurance

Company

Imagine

Celebrating 15 years of innovation, Imagine (formerly Imagine Exhibitions) has evolved into a global leader in creating immersive experiences for museums, attractions, and brands.

Founded in 2009

Atlanta, Georgia, USA

51-200 employees