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Carnegie · 21 hours ago

Senior Director, Digital Strategy

Westford, MA

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Carnegie is a leader and innovator in higher education marketing and enrollment strategy. The Senior Director of Digital Strategy is responsible for managing the Digital Strategy team, overseeing the execution of strategic marketing campaigns, and fostering client relationships to ensure effective digital marketing strategies are implemented.

Higher EducationMarketing

Responsibilities

Manage a team of paid digital media strategists who are responsible for media planning and reporting on clients’ campaigns executed via Google Ads, Meta Ads Manager, LinkedIn Ads Manager, Google Display & Video 360 DSP, Snapchat Ads Manager, and others platforms

Directly oversee the daily workflow of the department and client

Supervise team members’ career growth and development

Actively participate in interviewing, selection, onboarding, and training of new Digital Team staff

Keep a close eye on the Digital Division’s bottom line, ensuring all campaigns are running for a profit and internal revenue goals are met

Provide constructive and timely performance evaluations

Continually evaluate the effectiveness and client experience delivered through reporting and analysis of paid campaigns to ensure they meet client needs

Analyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommendations accordingly

Foster client-agency relationships through involvement in proposal pitches and initial client kick-offs, and through supervisory account oversight

Identify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical execution

Provide expert knowledge and guidance on digital strategies for clients as needed

Facilitate and encourage cross-divisional communication and collaboration for smooth internal communication and a seamless client experience

Work closely with other Digital Team leaders to improve processes, identify opportunities for expanded service and product offerings, and develop new business goals

Keep up-to-date on digital landscape trends, emerging platforms, and industry news

Qualification

Digital media planningGoogle AdsData analysisGoogle AnalyticsData visualization toolsTeam managementMultitaskingCommunication skillsProblem-solving skillsAttention to detailTime management

Required

Clear oral and written communication skills, both internally and externally to confidently speak to and present on campaign performance with both clients and internal Digital team members

Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics

Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics

Highly skilled with team management and personnel dynamics

Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere

Demonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members

Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Physical requirement: Must be able to work at a computer for prolonged periods

Bachelor's degree required; Marketing/Advertising major or concentration preferred

5 or more years of experience with digital media planning and/or execution of digital marketing campaigns

Minimum of 2 years of management experience with direct reports required

Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP required

Deep experience in managing a team of marketing professionals