COTOPAXI · 6 days ago
Influencer Marketing Manager
United States
Full-time
Remote
Mid Level
$90K/yr - $100K/yr
3+ years expCotopaxi is a company that makes adventure travel gear and is committed to ethical and sustainable practices. They are seeking an Influencer Marketing Manager to lead and scale influencer partnerships and affiliate commerce, overseeing the full lifecycle of influencer marketing campaigns and collaborating with various teams to ensure alignment with brand goals.
Building MaterialForestryManufacturingPaper Manufacturing
No H1B
Responsibilities
Shape influencer and affiliate strategy in partnership with the Senior Director of Social & Communications, aligned to brand priorities, seasonal campaigns, and product launches
Build partnership frameworks across paid, gifted, and affiliate programs with a focus on long-term creator relationships
Translate brand initiatives into clear influencer briefs and campaign plans
Lead paid influencer campaigns end-to-end, including creator sourcing, outreach, negotiation, contracting, briefing, approvals, and reporting
Manage budgets, timelines, and deliverables to ensure campaigns meet performance goals
Partner with Paid Media to test influencer and UGC content in paid channels, applying learnings to future campaigns
Ensure creators deliver ad-ready content that meets brand standards while preserving authenticity
Oversee gifted partnerships and seeding programs, with support from the Social & Influencer Specialist
Own Cotopaxi’s creator affiliate ecosystem across ShopMy and TikTok Shop Affiliate, including creator onboarding, activation, and engagement
Serve as the internal owner of TikTok Shop Affiliate in partnership with an external agency, aligning workflows and cross-functional needs
Collaborate with eCommerce and Paid Media teams to align affiliate efforts with revenue goals
Collaborate cross-functionally with Social, eCommerce, Paid Media, Legal, Product, and Communications teams to ensure influencer efforts are integrated and compliant
Track and analyze performance across paid, gifted, and affiliate partnerships, sharing insights to optimize future programs
Qualification
Required
3-5 years of experience leading influencer marketing campaigns end-to-end, either in-house or at an agency
Hands-on experience across paid influencer partnerships, gifted programs, and creator affiliate relationships
Familiarity with creator affiliate platforms such as ShopMy and LTK, and experience working with TikTok Shop Affiliate programs (in-house or alongside an agency)
Experience partnering with external agencies and serving as a bridge between internal teams and outside partners
A strong understanding of influencer contracting, usage rights, and content approvals
Excellent communication and relationship-building skills
Strong organizational and project management abilities, with comfort managing multiple workstreams
Experience working cross-functionally in a remote or distributed environment
Ability to navigate fast-paced campaign calendars and product launches with flexibility and focus
Benefits
Medical, dental and vision benefits with HSA, FSA, and DCSA options.
Company-paid basic life insurance with the option to purchase additional coverage.
Voluntary short-term and long-term disability coverage.
Voluntary accident and critical illness insurance.
Company-paid employee assistance program.
Company-paid volunteer time.
401(k) plan with employer match.
Unlimited responsible PTO.
In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.
Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
Grow personally and professionally through thoughtfully curated learning and development opportunities.
Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.
Company
COTOPAXI
Aglomerados Cotopaxi S.A.'s mission is to provide customers with the best solutions in wood products while fostering human development and sustainable management of forestry resources.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase