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Carnegie · 1 day ago

SEO/AEO Content Specialist

Westford, MA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Carnegie is a leader in higher education marketing and enrollment strategy, seeking a creative SEO/AEO Content Specialist. The role involves crafting exceptional content for higher education institutions that resonates with prospective students and is optimized for AI search engines.

Higher EducationMarketing

Responsibilities

Utilizing various data sources—Google Search Console, Google Analytics, keyword research tools, and LLM SaaS tools—to create multimedia content strategies that drive visibility and engagement

Optimizing existing webpages and writing new content, including academic program pages, blog posts, and thought leadership, to enhance search and AI engine visibility and citations

Optimizing images, videos, and Google Business Profiles

Analyzing performance, creating Google Looker Studio dashboards, and presenting strategic results to clients

Utilizing AI to drive efficiency and output

Qualification

SEO copywritingAEO strategiesGoogle AnalyticsGoogle Search ConsoleContent management systemsEditorial skillsCommunication skillsOrganization skillsTime management skills

Required

Bachelor's degree in English, Writing, or related field

2-4 years of experience in professional writing and SEO

Strong editorial and communication skills

Knowledge of Google Analytics, Google Search Console, and Google Looker Studio

Excellent organization and time management skills are a must in this role, as you will work with several institutions at once and meet various deadlines for each