Apply on Employer Site

SqlDBM · 3 days ago

Head of Marketing

Carlsbad, CA

Full-time

Hybrid

Lead/Staff, Director/Executive

$170K/yr - $210K/yr

5+ years exp

SqlDBM is the leading cloud-native database modeling tool, empowering data professionals to design, manage, and collaborate on data structures with ease. They are looking for a Head of Marketing to lead SEO, SEM, events, and content strategies to drive pipeline growth and manage the marketing team. The role involves hands-on execution and strategic oversight to ensure successful demand generation and marketing operations.

DatabaseInformation TechnologyInternetSaaSSoftware

Responsibilities

Lead technical + content SEO and CRO; publish pages yourself and fix site issues

Build and manage SEM experiments; write ads and landing pages; enforce tight CAC guardrails

Turn major events into meetings and opportunities through pre-book, on-site capture, and post-event cadences

Convert SME expertise into lead magnets, webinars, and case-study videos

Design and execute content strategy: eBooks, whitepapers, etc

Manage online reputation and reviews

Run marketing ops: attribution, forms, routing, enrichment, personalization, dashboards

Qualification

B2B SaaS demand generationTechnical SEOSEM managementContent strategyHubSpot proficiencyGoogle Analytics 4WordPress experienceBasic design instinctsEvent program managementOnline reputation managementData/analytics ecosystemMarketplace familiarity