cyberThink Inc · 1 month ago
GEO Lead (Generative Engine Optimization / AI Search Optimization) - Remote
United States
Full-time
Remote
Senior Level
$60/hr - $90/hr
5+ years expcyberThink Inc is a company focused on leveraging AI technologies, and they are seeking a GEO Lead to define and drive the enterprise strategy for Generative Engine Optimization. The role involves collaborating with various teams to enhance AI search visibility and ensure content is optimized for emerging AI search ecosystems.
ConsultingHuman ResourcesInformation Technology
Responsibilities
In partnership with the Director, SEO & ASO, Lead the creation and execution of Client’s GEO strategy, integrating generative search readiness into existing SEO, content, and product workflows
Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features
Define the reporting and measurement framework for GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage
Partner with the Director, SEO & ASO to guide Client’s long-term vision for search discoverability in AI environments
Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally
Develop a deep understanding of LLM “levers” — the content, structure, and technical signals influencing model training, retrieval, and response ranking
Collaborate with content teams to ensure site and destination content is structured, entity-rich, and optimized for machine comprehension
Partner with technical SEO and engineering teams to strengthen structured data, API accessibility, and entity mapping to improve AI indexability
Design and run controlled experiments to evaluate how changes in content architecture, data exposure, or prompt structures affect generative visibility
Define and maintain new GEO KPIs in collaboration with Analytics (Adobe, Tableau, GSC, BigQuery, etc.)
Build dashboards to track performance across AI search platforms (e.g., AI Overview impressions, LLM citations, brand mentions)
Conduct competitive and market analyses to identify patterns in generative visibility and inform future content or technical enhancements
Partner with Product and Engineering to ensure Client’s platforms (including MCP servers, APIs, and content delivery systems) are AI-crawlable and entity-aware
Support development of scalable solutions for structured data, metadata, and API-based content distribution to AI models and answer engines
Collaborate on product roadmap discussions where SEO and GEO capabilities intersect (e.g., content modules, structured data feeds, headless CMS integrations)
Educate internal stakeholders on GEO trends, LLM behavior, and evolving AI search opportunities
Develop playbooks, training materials, and workflows to help regional and brand teams apply GEO best practices
Qualification
Required
5–8 years in SEO, digital strategy, or technical search optimization, with a focus on enterprise-scale websites
Strong understanding of LLMs, generative AI search, and how models retrieve, summarize, and rank information
Proven ability to design measurement frameworks and KPIs for emerging digital channels
Solid grounding in structured data, schema markup, entity optimization, and API integration
Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams
Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations
Preferred
Familiarity with MCP (Model Context Protocol) servers, APIs, and headless CMS architectures
Experience working with enterprise analytics stacks (Adobe Analytics, Tableau, GSC, Looker, BigQuery), as well as LLM visibility tracking platforms
Prior experience in product management, experimentation, or AI-driven content systems
Hospitality or travel industry experience a plus
Company
cyberThink Inc
cyber think is a staffing and recruiting company specializing in IT staffing and recruitment services.
201-500 employees
H1B Sponsorship
cyberThink Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (54)
2024 (49)
2023 (77)
2022 (122)
2021 (156)
2020 (345)
Funding
Current Stage
Growth StageTotal Funding
unknown2025-07-29Acquired
Leadership Team
Ravinder S. Thind
Founder, President, and CEO
James Lombardo
Executive Vice President and Founding Partner
Company data provided by crunchbase