Demandbase · 23 hours ago
Media Partner Lead
Demandbase is a leading pipeline AI platform that helps B2B enterprises automate growth at scale. The Media Partner Lead role focuses on expanding Demandbase’s presence in media and agency ecosystems through partner enablement, account coverage, and opportunity identification, while collaborating closely with cross-functional teams.
Agentic AIArtificial Intelligence (AI)B2BBig DataGenerative AIMarketing AutomationSalesSales AutomationSales EnablementSoftware
Responsibilities
Enable media planners and agency teams on Demandbase’s value proposition, use cases, and differentiation within B2B advertising
Drive planner adoption through structured training sessions, enablement programs, and ongoing engagement
Serve as the primary day-to-day partner-facing contact for assigned media and agency partners
Support consistent partner understanding and usage through clear enablement materials and repeatable education
Map media and agency partners to Demandbase account teams and maintain accurate coverage across priority accounts
Maintain up-to-date visibility into partner-aligned planners, accounts, and active initiatives
Ensure tight coordination between partners and internal sales teams to support joint opportunities
Identify coverage gaps and take action to improve partner-to-account alignment
Identify, qualify, and manage inbound and outbound RFPs and media opportunities in partnership with Sales
Act as the central point of contact for partner-driven opportunities prior to deal ownership transferring to Sales
Support account teams with agency context, positioning, and partner coordination throughout the opportunity lifecycle
Ensure timely partner engagement and responsiveness during RFP and proposal processes
Partner closely with cross functional team to ensure smooth handoff and execution
Collaborate with Partnerships, Marketing, and Product teams to relay partner feedback and inform enablement priorities
Align with leadership on partner performance, opportunity pipeline, and engagement focus
Qualification
Required
2-4 years of professional relevant experience
Experience in media, agency partnerships, or ad tech; B2B experience strongly preferred
Strong understanding of agency planning workflows and media buying processes
Proven ability to enable partners and support sales teams without owning a sales quota
Experience supporting RFPs and complex, multi-stakeholder opportunities
Strong organizational and time-management skills with attention to detail
Excellent written and verbal communication skills with internal teams and external partners
Highly collaborative and comfortable operating cross-functionally
Benefits
Up to 100% paid Medical and Vision premiums for employees
Flexible PTO policy
Paid holidays
Access to mental health and wellness resources
401(k) with pre-tax, after tax, and roth options
Short-term/long-term disability
Life insurance
Other great benefits
Company
Demandbase
Demandbase gives GTM teams the clarity and confidence to build pipeline that truly moves the business.
Funding
Current Stage
Late StageTotal Funding
$318MKey Investors
Vista Credit PartnersSageview CapitalGreenspring Associates
2023-02-16Debt Financing· $175M
2017-05-25Series H· $65M
2015-07-15Series G· $30M
Leadership Team
Recent News
2026-01-09
Company data provided by crunchbase