Reckitt · 1 week ago
I&A Manager Optimisation Americas
Nutley, NJ
Full-time
Hybrid
Senior Level
$146K/yr - $220K/yr
6+ years expReckitt is home to some of the world's best-loved hygiene, health, and nutrition brands. As the Lead Marketing Analytics for the Americas, you will drive data-driven decision-making across Reckitt’s marketing investments, partnering with various stakeholders to measure and optimize marketing effectiveness.
Cleaning ProductsHealth CareHome Health CareManufacturingMedicalProduct Design
No H1B
Responsibilities
Anchor Marketing Measurement and Analytics program for the region, involving but not limited to- Marketing Mix Models (MMM) to quantify ROI and guide budget allocation across channels , A/B tests , other techniques as needed
Design and analyze A/B tests and geo-lift experiments to measure incremental impact of media and promotional activities
Provide actionable insights on paid, owned, and earned media performance across North America and Latin America
Drive automation of measurement solutions, including building and implementing automated data pipelines for MMx in partnership with IT&D and media agencies
Translate complex analytics into clear recommendations for marketing, finance, and leadership teams
Thought leadership : Stay ahead of emerging measurement techniques and U.S. media trends, ensuring Reckitt leverages cutting-edge approaches
Qualification
Required
Proven experience in MMM development, delivery and interpretation at Analytic Agency, Media Agency or CPG Client side
Strong statistical and econometric skills; proficiency in Python, R, or similar tools
Hands-on experience designing and analyzing A/B tests and geo experiments for media or retail campaigns
Deep understanding of U.S. media ecosystem (TV, digital, retail media, programmatic, social) and retailer ecosystem
Ability to distill technical findings into business-friendly insights and influence senior stakeholders
6–8 years in marketing analytics, marketing science, or measurement roles
Bachelor's or master's degree in Statistics, Economics, Data Science, Marketing Analytics, or related field
Preferred
Consumer Insights
Analytical skills
Brand Strategy
Category Strategy
Presentation skills
Drive Innovation
Storytelling
Creativity
Marketing optimization
Digital Marketing
Brand activation
Commercial acumen
Collaboration
P&L management
FMCG/Consumer Health Experience
Benefits
Medical, prescription, dental, vision, and life and disability insurance
Paid time off for vacation, sick and Company recognized holidays
401(k) plan
16-week paid parental leave or 26 weeks for the birthing parent
Adoption and fertility support
Tuition reimbursement
Discounts
Company
Reckitt
Reckitt Benckiser Group is a consumer goods company makes health, hygiene and home products.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.92B2025-09-01Post Ipo Debt· $1.92B
2021-03-01IPO
Leadership Team
Arjun Purkayastha
SVP & Managing Director - Greater China & North Asia (总裁 - 大中华及北亚区)
Brioney Moore
NPS Procurement Director Global Marketing
Recent News
2026-01-22
2026-01-07
Company data provided by crunchbase