Western Dental & Orthodontics · 1 day ago
Performance Marketing Manager
United States
Full-time
Remote
Senior Level
$100K/yr - $125K/yr
5+ years expWestern Dental & Orthodontics is seeking a highly motivated and analytical Performance Marketing Manager to join their growing team. This role is responsible for the execution, optimization, and performance of large-scale digital media programs in a regulated healthcare environment, focusing on driving efficient growth while adhering to healthcare advertising guidelines.
Hospital & Health Care
Responsibilities
Own end-to-end performance marketing execution across Google Ads, Microsoft Ads, Meta Ads, YouTube, Online Video (OLV)
Build and launch campaigns, including account structure, targeting, budgets, creatives, and tracking
Manage and optimize 8-figure annual media budgets, balancing spends across the full marketing funnel to support awareness, consideration, and conversion objectives
Apply a strong understanding of the marketing mix to inform channel allocation, testing strategies, and investment decisions
Ensure accurate budget pacing on a daily, weekly, and monthly basis
Optimize campaigns to consistently meet and exceed CAC and ROAS goals
Conduct proactive, day-to-day account management, including pacing, bid adjustments, testing, and as needed, resolve campaign errors
Research, analyze, and identify performance trends, audience insights, and platform opportunities
Continuously test and iterate on creative, audiences, bid strategies, and channel mix
Partner cross-functionally with creative, brand, social, and compliance teams to ensure campaigns meet internal and external regulatory standards
Ensure all media executions comply with: Platform advertising policies, o Healthcare advertising regulations, o Privacy and data protection standards (e.g., HIPPA where applicable)
Develop clear, actionable performance reporting and insights using analytics tools
Communicate performance results, learnings, risks, and recommendations to stakeholders and leadership
Qualification
Required
5–7 years of experience in digital media or performance marketing including
Hands-on experience managing and optimizing campaigns on Google Ads, Microsoft Ads, Meta Ads, YouTube and OLV campaigns
Proven experience launching and scaling campaigns from the ground up
Experience managing 8-figure media budgets with the use of shared budget portfolios in ad platforms
Experience managing campaigns for a multi-location based business
Demonstrated understanding of marketing mix strategy and full-funnel media planning
Proven experience segmenting audiences for campaigns targeting different parts of the funnel
Strong experience optimizing media against CAC and ROAS goals
Advanced performance reporting and analysis experience using Power BI, Google Analytics or similar platforms
Proficiency in Microsoft Office Suite including Excel, PowerPoint, Word
Experience using project management tools such as Monday.com, Asana, or Wrike
Preferred
Experience working with DSPs
Experience with Ad Tech platforms such as SKAI (formerly Kenshoo)
Prior experience in the healthcare, health services, pharma, or regulated health-adjacent industry
Familiarity with healthcare advertising compliance and privacy considerations
Company
Western Dental & Orthodontics
Western Dental & Orthodontics (including affiliates such as Brident & Vital Smiles) is one of the nation’s largest dental providers and the leader in accessible, affordable oral healthcare.
Founded in 1903Orange, CA, US
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Bennett
Chief Information Officer
Vivek Kumar
Chief Credit Officer
Recent News
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