HCA Healthcare · 1 week ago
Marketing Manager
Kansas City, MO
Full-time
Onsite
Mid, Senior Level
5+ years expHCA Healthcare is a leading healthcare organization dedicated to community impact and employee well-being. The Marketing Manager will oversee brand management and integrated marketing strategies to enhance the Research College of Nursing's brand awareness and drive enrollment through various marketing channels.
BiotechnologyHealth CareHospitalMedicalPrimary and Urgent Care
Responsibilities
Manage brand marketing and advertising plans and policies in conjunction with external advertising firm
Collaborate with Admissions to coordinate and execute integrated marketing strategies to build brand awareness, promote existing programs, and take new products to market
Write and distribute news releases, feature articles, social media content, website content, direct mail, and other communications for internal and external audiences
Manage the design and development of publications including but not limited to brochures, newsletters, reports, catalogs, and handbooks
Collaborate with Assistant Vice President of Enrollment Management to develop and execute RCoN’s integrated advertising plan to meet college enrollment goals, tracking key KPI’s, ROI, and budgets
Collaborate with external and internal teams to optimize and enhance the usability, design, content and conversion of website and landing pages. Advise on search strategies and content/features to appeal to target segments to increase the sites’ effectiveness as a lead generation channel through organic search supporting paid media
Track data to consistently improve lead generation channels across all mediums (digital and traditional) and assess and report performance on weekly, monthly and ad hoc basis
Oversee all external data reporting requirements, including execution of internal reports as needed
Qualification
Required
Bachelor's Degree required in marketing, journalism, or a related field
5-7 years' experience in a marketing or advertising position
Solid knowledge of website search strategies including SEO, large language model AI discoverability, and Google Analytics
Excellent writing, editing, and communication skills
Ability to successfully manage multiple priorities and projects
Benefits
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Company
HCA Healthcare
HCA Healthcare provides medical education and healthcare services in locally managed facilities. It is a sub-organization of North Florida Endoscopy Center.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51B2025-10-31Post Ipo Debt· $3.25B
2025-02-24Post Ipo Debt· $5.25B
2014-06-25Post Ipo Debt· $3.2M
Leadership Team
Nicholas Manning
Chief Executive Officer
Nick Lane
Regional Vice President Human Resources
Recent News
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