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TimelyCare · 3 hours ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$130K/yr - $135K/yr

7+ years exp

TimelyCare is seeking a Senior Product Marketing Manager who will define and execute the product marketing strategy to be deployed by the revenue and enablement teams. The role involves leading go-to-market initiatives and developing messaging strategies to drive adoption of TimelyCare's product offerings, focusing on college and university stakeholders.

EmailHealth CareHigher EducationHospitalMedicalmHealth

Responsibilities

Develop clear, engaging, and differentiated product positioning and messaging

Target messaging to various stakeholders; students, administrators, health services providers etc

Lead competitive analysis to ensure our platform’s features, benefits, and value propositions are effectively communicated in a competitive landscape

Own the go-to-market strategy for new product features, product launches, and updates

Collaborate with revenue, product, care, technology, finance, along with other marketing team members to ensure alignment and successful execution of new product launches and product enhancement releases

Identify target audiences, define key messages, and develop strategies to drive adoption among students, faculty, and administrators

Lead positioning, messaging, and go-to-market efforts for agentic care and AI-driven experiences across the platform

Partner closely with product, engineering, and care teams translating complex AI capabilities into clear, responsible, and differentiated value propositions for students, administrators, and campus health leaders

Ensure AI-powered features are communicated with accuracy, transparency, and trust, aligning innovation with regulatory requirements and the expectations of education and healthcare environments

Work closely with students, campus health centers, and administrators to gather feedback and understand pain points

Leverage insights from customer interactions, surveys, and market research to refine product positioning and marketing strategies

Act as a liaison between product teams and customers to ensure the platform meets the needs of our customers

Report on key performance indicators (KPIs), including lead generation, conversion rates, customer engagement, and overall product adoption

Regularly assess market trends, customer feedback, and competitive activity to adapt and adjust strategies

Provide market feedback and research insights to the Marketing, Product and Revenue teams to guide messaging and marketing strategy

Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals

Qualification

Product Marketing StrategyAI-driven CapabilitiesGo-To-Market StrategyTelehealth ExperienceMarketing Automation ToolsData AnalysisCustomer InsightsCommunication SkillsCross-Functional Collaboration

Required

7+ years of experience in product marketing, with minimum 3 years focused on telehealth, health tech, SaaS, or higher education markets

Bachelor's Degree in Marketing, Business, Communications or related field

Proven experience owning product marketing strategy for AI-driven capabilities

Strong understanding of the higher education environment, including trends in student health services, wellness, and technology adoption

Expertise in creating go-to-market strategies to ensure all aspects of our TimelyCare product are aligned to maximize impact and meet customer needs

Strong writing and communication skills with the ability to craft clear, persuasive messaging for diverse audiences

Expertise in analyzing data and identifying trends to make informed decisions and refine strategies

Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM platforms (Salesforce), and analytics tools (e.g., Google Analytics, Tableau)

You are effective at building cross-functional relationships to align strategy, streamline communication, and drive execution across multiple departments

Ability to thrive in a fast-paced, dynamic environment and collaborate effectively with remote teams