LOVING · 1 week ago
Marketing Manager
Charlotte, NC
Full-time
Onsite
Mid Level
3+ years expLOVING is a leading provider of comprehensive landscape, hardscape, and sod solutions, committed to quality and customer satisfaction. The Marketing Manager will lead the development and execution of marketing initiatives to strengthen the brand and support organizational growth, overseeing projects across digital, print, and event channels.
ArchitectureConstructionFarmingLandscaping
Responsibilities
Manage timelines, creative assets, and input from TEAMs across LOVING to ensure social media posts, email campaigns, and the monthly LOVING newsletter are launched on schedule and represent our brand with consistency and care
Track marketing scorecards and digital performance metrics including website traffic, social engagement, and email open/click rates, then translate the data into recommendations that support LOVING’s growth and community impact
Oversee the website by coordinating content updates, monitoring performance, and driving improvements that strengthen the customer and employee experience
Plan and deliver in-person and virtual events such as customer appreciation gatherings, community-focused initiatives, and leadership offsites, creating experiences that reflect LOVING’s values and deliver measurable results
Work directly with leadership TEAM to ensure marketing initiatives align with organizational objectives and support the company’s mission
Research, propose, and test new marketing approaches, platforms, and technologies that elevate brand and provide a competitive advantage
Coordinate cross-departmental marketing projects to ensure alignment, collaboration, and timely execution across the organization
Build and maintain a comprehensive content calendar to ensure consistent, mission-driven messaging across social media, email, newsletters, and the website
Design and implement customer and community feedback tools, analyze results, and recommend actions that strengthen satisfaction and engagement with LOVING
Maintain and organize marketing asset library, ensuring all materials uphold our brand guidelines and represent the integrity of our mission
Prepare and present monthly marketing performance reports and executive summaries to the leadership TEAM, highlighting progress, insights, and opportunities
Perform other responsibilities as assigned that support the mission and core values of LOVING, ensuring alignment with our culture of community, integrity, and impact
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
3–5 years of marketing experience with demonstrated success managing campaigns, projects, and cross-functional initiatives
Proven ability to manage timelines, priorities, and deliverables in a fast-paced environment while maintaining attention to detail
Strong understanding of digital marketing channels including social media, email, websites, and analytics platforms
Experience creating, executing, and analyzing marketing campaigns with measurable outcomes
Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences
Proficiency with marketing tools such as email platforms, content management systems, and analytics dashboards
Creative mindset with a data-driven approach to decision making
Strong collaboration skills with the ability to work effectively with leadership, peers, and external partners
Preferred
Experience planning and coordinating events is a plus
Company
LOVING
Loving specializes in a wide range of landscape services including construction, enhancements, management, hardscapes and farming services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amber Vieira, CPA
Chief Financial Officer
Company data provided by crunchbase