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Revlon · 1 day ago

Manager, Omnichannel Activation Planning

New York, New York

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $130K/yr

5+ years exp

Revlon is a leading global beauty company known for its innovative products and iconic brands. The Manager, Omnichannel Activation Planning will be responsible for overseeing the omnichannel activation planning for Revlon Color Cosmetics, ensuring creative excellence and brand consistency across digital and physical touchpoints. This role requires collaboration with various stakeholders to develop activation plans that align with brand strategy and deliver commercial impact.

BeautyCosmeticsLifestylePersonal Care and Hygiene

No H1B

Responsibilities

Lead the creation of new processes for Omnichannel Activation planning to ensure execution with excellence

This new role at Revlon will pioneer collaborative planning across Brand Marketing and the Omnichannel Consumer Experience team

The process will be designed to ensure the development of digital-first plans that integrate into retailer specific plans for a seamless consumer experience

Own the success of omnichannel activations by ensuring alignment on KPIs and driving actions that deliver commercial impact

Translate brand strategies into compelling, consumer-centric Omnichannel activation plans that drive engagement and conversion

Develop strong relationship with brand marketing team and deep understanding of brand strategy and campaign objectives

Develop deep understanding of channel best practices and benchmarks by leveraging subject matter experts across the Omnichannel Consumer Experience team

Act as the voice of the consumer and retailer in planning discussions to ensure relevance and impact

Develop and manage the Omnichannel Activation calendar for Revlon Color Cosmetics

Develop the details of the Omnichannel Activation calendar from the brand calendar outlining product launch/support, key cultural moments, key retailer moments and promotions

Lead cross-functional planning sessions to ensure timely alignment and execution

Partner with cross functional teams to track integrated Omnichannel Activation timelines of campaign launch requirements across e-commerce (with emphasized focus on Amazon), in-store, social, influencer, PR, paid media, retail media and partnership to ensure a consistent and integrated experience

Map touchpoints across campaign consumer journey to ensure brand consistency and creative excellence

Partner with Paid Media and AIBI (Analytics, Insights and Business Intelligence) team to understand and map the consumer journey by campaign

Identify and track touchpoints across the consumer journey to understand how all touchpoints work together cohesively

Develop deep understanding of brand guidelines to ensure creative excellence across touchpoints

Responsible for checking creative assets across touchpoints prior to launch to ensure consistency

Responsible for reporting performance across Omnichannel Activation

Partner with Media and AIBI team to identify KPIs and align with the business

Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement

Establish feedback loops to optimize future activations and share best practices across teams

Qualification

Digital marketingBrand marketingOmnichannel marketingBusiness analyticsCampaign performance analyticsPaid mediaInfluencing skillsConsumer journey mappingProject managementCross-functional collaboration

Required

Bachelor's Degree in Business, Marketing or related field required

Minimum 5+ years digital marketing, brand marketing and/or trade marketing experience

Minimum 2+ years' experience working with business, digital and marketing analytics (Amazon experience a plus)

Experience in executing digital/omnichannel marketing strategies in CPG/Beauty industries

Solid understanding of brand marketing strategies, digital marketing channels (ex. Social, influencer, Paid Media), e-Retailer business models, marketplaces and how to drive Omni/Enterprise businesses

Advanced campaign performance analytic skills

Experience in project management a plus

Robust understanding of paid media (including retail media and specifically Amazon)

Strong cross-functional collaboration skills to effectively partner with key cross-functional teams (i.e. Marketing, Trade Marketing, Legal, IT, etc.)

Demonstrated desire and ability to work effectively at both the strategic and tactical execution levels in a fast paced, sales and entrepreneurial environment

Ability to innovate, influence and lead change internally and externally with agency partners

Proven ability to influence without authority and build consensus across diverse teams

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support