Dotcom-Monitor ยท 3 days ago
B2B Growth Marketer
Dotcom-Monitor is a profitable and stable B2B SaaS company specializing in synthetic monitoring and load testing. They are seeking a hands-on B2B Growth Marketer to drive trial signups for their technical products while owning multi-channel growth execution and performance.
AnalyticsCloud ComputingCloud Data ServicesDevOpsInformation TechnologyInternetProductivity ToolsSaaSSoftware
Responsibilities
Personally own strategy, execution, and optimization across:
SEO (technical + content-driven)
PPC (search and paid social)
Content marketing
Email and lifecycle campaigns
Conversion rate optimization (CRO)
Partnerships and supporting channels
Define hypotheses, run experiments, analyze results, and iterate
Track performance using analytics, attribution, and funnel metrics
Identify, hire, and work with freelancers or independent contractors (SEO, PPC, content, CRO, design, etc.)
Provide clear briefs, priorities, success metrics, and feedback
Review contractor output for:
Technical accuracy
Channel best practices
Performance impact
Optimize contractor spend and channel mix based on resultsContractors are used to accelerate execution -- not to replace ownership
Translate complex technical products into credible, accurate messaging:
API monitoring
Synthetic monitoring
Load and performance testing
SLAs and reliability metrics
Work directly with product and engineering to understand capabilities and limitations
Ensure marketing content resonates with technical buyers and avoids oversimplification
Own marketing tools and platforms (SEO, PPC, CRO, analytics, email, attribution)
Manage and allocate marketing budget across channels and contractors
Report performance, ROI, and learnings clearly and consistently
Qualification
Required
Hands-on experience in B2B SaaS growth or demand generation
Individual contributor background (not people management)
Direct experience running and optimizing multiple acquisition channels
Proven ability to hire and direct freelancers or contractors
Strong analytical and experimentation skills
Clear written communication and structured thinking
Comfortable marketing to engineers, DevOps, QA, and SRE audiences
Familiar with APIs and web services
Uptime, performance, and monitoring concepts
DevOps and QA workflows
Able to read technical documentation and validate marketing accuracy
Preferred
Trial-based or product-led SaaS experience
Background in monitoring, observability, testing, or infrastructure tools
Experience scaling marketing without building a large internal team