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DOMA Technologies · 1 day ago

Sales Enablement & Marketing Specialist

Leesburg, VA

Full-time

Onsite

Senior Level

5+ years exp

DOMA Technologies is a company focused on data-driven solutions in healthcare. They are seeking a Sales Enablement and Marketing Specialist to support marketing and sales efforts, including campaign development, market research, and sales enablement material creation.

Cloud Data ServicesDocument ManagementEnterpriseInformation TechnologySoftware

Responsibilities

Collaborate with sales teams to brainstorm ideas for creative marketing campaigns, collateral and prospecting strategies

Conduct market research to find answers about consumer habits and trends

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas like content development and optimization, advertising and event plans

Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Monitor, update and track new leads and active opportunities using modern CRM and database system

Partner closely with Sales, Product, and Leadership to ensure consistent positioning, value propositions, and go-to-market messaging across all marketing and sales assets

Develop and maintain sales enablement materials such as pitch decks, one-pagers, case studies, battlecards, and product messaging to support the sales team throughout the buyer’s journey

Attend conferences and tradeshows on behalf of the company to drive new business and create brand awareness

Support lead generation efforts before, during and after conferences and events

Conduct pre-event outreach and post-event follow-up to drive meeting conversion

Other duties as requested or assigned by supervisor

Qualification

Marketing experienceCRM platform experienceContent developmentMarket researchEvent planningWritten communicationOral communicationCreative thinkingDetail-orientedTeam collaboration