G/FORE · 1 week ago
G/FORE Website Merchandising Manager
Triangle, NC
Full-time
Hybrid
Mid, Senior Level
3+ years expG/FORE is a company that combines modern design with a love of golf, aiming to disrupt the industry while respecting its traditions. As the Website Merchandising Manager, you will curate and optimize the merchandising strategy for G/FORE’s digital storefront, blending analytical skills with creativity to drive sales and enhance user experience.
FashionSports
Responsibilities
Oversee the execution of a strategy to bring seasonal and essential product and key brand stories to life for the consumer through storytelling and optimized site capabilities with a goal of driving conversion
Drive innovation in website merchandising strategies through experimentation, technology adoption, and process improvements
Continuously analyzing product and category metrics, user behavior data, and competitive landscape to identify opportunities to create new features/functionality to optimize the consumer shopping journey
Manage the G/FORE website merchandisers to ensure execution of E-commerce priorities for both websites, including driving revenue and inventory selling through, as well as providing holistic customer experience
Ensure that the website merchandisers executes all tasks related to marketing campaigns, Holiday, End of Season Sale and Limited Edition launches on time and error free
Own and optimize all site merchandising strategies including category sorting, filters, onsite search, PDP images, PDP data, product loads, cross sells, product reviews, size charts, etc ensuring alignment with business objectives and maintaining brand integrity
Partner with the content and photography teams to create compelling visual and written content that enhances product appeal and storytelling
Partner with UX/UI team members to develop A/B tests that drive revenue and improve consumer experience for various website merchandising initiatives including content, imagery, product recommendations, promotions, onsite search and navigation
Lead, mentor, and manage a team of site merchandisers providing guidance, direction, and support to ensure the achievement of goals and objectives
Drive a culture of continuous improvement and innovation, exploring new front-end tools and strategies to enhance effectiveness and stay competitive
Qualification
Required
Bachelor's degree in E-Commerce, Marketing, Fashion Merchandising, Business Administration or related field
3-5 years of product merchandising experience in the e-commerce and/or Direct-to-Consumer industry, preferably with a luxury brand
1-3 years of leadership experience
Strong understanding of apparel, fashion and/or luxury market and trends
Ability to interpret business trends into action points resulting in revenue
Excellent verbal and written communication skills; proven track record of uniting teams to achieve a common goal
Ability to think strategically and identify new ways to improve the consumer shopping journey
Strong attention to detail, you are organized with good management skills and will roll your sleeves up and lead by example at both strategic and tactical levels
Demonstrates the ability to give and receive constructive and objective feedback across the company (i.e. from peers, partners, vendors, etc.)
Understands the value of brand and can effectively balance brand, user experience & business objectives
Preferred
Experience with Salesforce Commerce Cloud and InRiver strongly preferred
Company
G/FORE
G/FORE is the golf-inspired sportswear and accessories brand created and designed by Mossimo Giannulli.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2018-01-17Acquired
Recent News
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