Vessel Marketing · 5 days ago
Marketing Account Manager
Vessel Marketing is a New Orleans-based marketing agency that specializes in elevating the online presence of businesses in the construction, industrial, and maritime industries. The Marketing Account Manager will lead and grow a portfolio of clients by developing and executing digital marketing strategies, primarily focusing on social media and email campaigns.
Responsibilities
Oversee and execute all digital content deliverables for assigned clients
Develop and maintain detailed marketing strategies for multiple clients at once
Serve as the primary day-to-day contact for assigned clients and proactively bring ideas and recommendations
Maintain direct communication with clients, ensuring their needs are addressed promptly
Coordinate and lead strategy meetings regularly
Use data and qualitative feedback to refine strategies and content over time
Plan and design content calendars, including captions and hashtag research
Create and edit photos, graphics, and videos
Coordinate and support on-site photo and video sessions with clients, when needed
Design and deploy email newsletters
Update and design new marketing materials for clients, when needed
Schedule and monitor posts for assigned clients (primarily LinkedIn, occasionally Facebook and Instagram)
Community engagement on behalf of assigned clients to encourage growth & visibility
Review analytics and client feedback to monitor the performance of content
Stay up to date with relevant trends, tools, and best practices for B2B marketing on LinkedIn and email
Collaborate with the CEO and the Vessel Marketing team to align on new strategies and ideas
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
Strong visual storytelling skills
Excellent communication skills
Strategic mindset
Passion for digital marketing
Ability to oversee and execute all digital content deliverables for assigned clients
Ability to develop and maintain detailed marketing strategies for multiple clients at once
Ability to serve as the primary day-to-day contact for assigned clients and proactively bring ideas and recommendations
Ability to maintain direct communication with clients, ensuring their needs are addressed promptly
Ability to coordinate and lead strategy meetings regularly
Ability to use data and qualitative feedback to refine strategies and content over time
Ability to plan and design content calendars, including captions and hashtag research
Ability to create and edit photos, graphics, and videos
Ability to coordinate and support on-site photo and video sessions with clients, when needed
Ability to design and deploy email newsletters
Ability to update and design new marketing materials for clients, when needed
Ability to schedule and monitor posts for assigned clients (primarily LinkedIn, occasionally Facebook and Instagram)
Ability to engage with the community on behalf of assigned clients to encourage growth & visibility
Ability to review analytics and client feedback to monitor the performance of content
Ability to stay up to date with relevant trends, tools, and best practices for B2B marketing on LinkedIn and email
Ability to collaborate with the CEO and the Vessel Marketing team to align on new strategies and ideas
Strategic & Forward-thinking
Creativity
Problem-Solver
Communication Skills
Detail-Oriented
Customer-oriented and Results-driven
Tech-Savvy
Organizational Skills
Team Player
Passionate
Preferred
Relevant experience or knowledge in the construction, industrial, or maritime industries
Planning, execution, and monitoring of content creation with experience managing business and professional accounts
Production experience using Canva and scheduling programs
Production experience with video editing and/or photography
Proficient in working in G Suite
Experience running Meta and LinkedIn Ad Campaigns
Newsletter writing is a plus!
Company
Vessel Marketing
Vessel Marketing is a fractional marketing firm that helps established companies strengthen their brand and reputation online.
Funding
Current Stage
Early StageCompany data provided by crunchbase