PNC · 1 day ago
Head of Engagement and Retention Growth Marketing
Pittsburgh, PA
Full-time
Onsite
Director/Executive
$144K/yr - $227K/yr
8+ years expPNC is modernizing its marketing organization and seeking a strategic leader for its Customer Relationship Marketing team. This role involves driving deposit growth and retention through data-driven strategies, managing a team of marketers, and optimizing multi-channel campaigns to enhance customer engagement.
BankingFinanceFinancial Services
No H1B
Responsibilities
Optimize the consumer deposit engagement and experience strategy across all touchpoints including website, email, digital, care center and mail
Create and manage the PNC TotalRewards consumer strategy incorporating on-site and off-site optimizations leveraging technology to enhance consumer experiences/marketing programs
Act as the loyalty and CRM subject matter expert
Launch and drive a continuous test & learn agenda across channel strategy, offers, audience selection, and creative strategy – laddering up to the long-term vision for the program
Track and measure marketing program results and identify existing optimizations and new areas for improvement
Establish the overall direction in connection with the vision. Leads the delivery of strategy to grow and retain customers in support of the product life cycle, business goals and objectives
Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results
Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners
Ensures team proactively adapts to and optimizes for a changing business environment
Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision. Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes
Manages teams' delivery of business, risk, financial, and process commitments
Establishes the budget and has the capability to apply, policies and practices for planning and administering a budget
Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results
Responsible for performance management, continuous coaching, and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes
Qualification
Required
Extensive experience in developing and implementing enterprise-wide data-driven contact strategies to engage client segments or programs
Experience driving conversion and improving overall marketing effectiveness
Ability to lead a team of marketers while working across a matrix organization
Experience analyzing campaign performance and providing insights
Experience collaborating with various teams
Ability to break channel silos and move to omni channel journey marketing
Consistent use of data to drive optimization of marketing investment and intent
Experience driving a continuous test & learn agenda across channel strategy, offers, audience selection, and creative strategy
Experience monitoring campaign performance and effectiveness
Ability to manage a team of marketing professionals and optimize opportunities in flight
Experience prioritizing growth levers and test and learn investments based on analytical rigor
Ability to assign analytical rigor to decision making, specifically audience segmentation and targeting, KPI definition, in-market test design, performance analytics, and optimization
Experience supporting the Marketing team's cultural shift by transforming the skill sets of team members
Strategic problem solver with data-based solutions to complex business challenges
Creative and innovative thinker comfortable implementing new ways of working
Proven track record of influencing all levels of the organization to drive growth initiatives
Strong written and oral communication skills
Experience leading strategy in a large, matrixed organization
Ability to bring multiple stakeholders together to activate around a common vision and build consensus among partners
Ability to champion change and drive business outcomes
Experience optimizing consumer deposit engagement and experience strategy across all touchpoints
Ability to create and manage consumer strategy incorporating on-site and off-site optimizations
Experience launching and driving a continuous test & learn agenda
Ability to track and measure marketing program results and identify optimizations
Experience establishing overall direction in connection with the vision
Ability to lead team in creation of integrated marketing strategies and align KPIs and measurement plans
Experience serving as SME and thought leader to deliver recommendations
Ability to ensure team adapts to and optimizes for a changing business environment
Experience leading team to create strategies that deliver outcomes across multiple customer segments
Ability to manage teams' delivery of business, risk, financial, and process commitments
Experience establishing and administering a budget
Ability to develop and maintain accountability framework and prioritize strategic relationships
Experience in performance management, continuous coaching, and development of employees
Preferred
Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Benefits
Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match
Pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
A robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
Between 15 to 25 vacation days each year, depending on career level and years of service
Company
PNC
PNC is a financial service company providing bank deposits products and services to its community.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1975-11-17IPO
Leadership Team
Keith Hayes
SVP, PNC Aviation Finance
M
Michael Gaber
Senior Vice President - Originations
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