Hewlett Packard Enterprise · 9 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
$136K/yr - $275K/yr
7+ years expHewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. As a Senior Product Marketing Manager at HPE OpsRamp, you will drive go-to-market strategies and enable sales teams to effectively position solutions, acting as a bridge between product management, sales, customer success, and marketing.
Data CenterEnterprise SoftwareInformation TechnologyIT ManagementNetwork Security
Responsibilities
Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solutions in infrastructure monitoring, cloud-native observability, and AIOps. Create and maintain messaging frameworks tailored to target personas, industries, and use cases
Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives
Content Creation: Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars
Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation
Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers
Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions
Qualification
Required
BA or BS in Marketing or related field
7+ years of product marketing experience in one or more of the following domains: infrastructure monitoring, application performance monitoring (APM), cloud-native observability, or AIOps
Strong understanding of hybrid IT environments, observability tools, and AI-driven solutions for IT operations
Proven track record of developing go-to-market strategies and crafting compelling product narratives
Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams
Acknowledged mastery of marketing principles, practices, tactics and tools
Ability to manage advertising/direct marketing/ research vendors
In-depth understanding of the industry, offering categories and company offerings/ strategy
Strong project and budget management skills
Excellent written/oral communications
Strong analytical skills
Excellent interpersonal skills
Ability to build, manage and influence virtual teams
Exceptional negotiating skills
Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company
Strong influencing and consensus-building skills
Conflict-resolution skills
Preferred
MBA preferred
Benefits
Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion
Company
Hewlett Packard Enterprise
Hewlett Packard Enterprise is an edge-to-cloud company that uses comprehensive solutions to accelerate business outcomes.
10001+ employees
H1B Sponsorship
Hewlett Packard Enterprise has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (532)
2024 (585)
2023 (591)
2022 (523)
2021 (551)
2020 (398)
Funding
Current Stage
Public CompanyTotal Funding
$2.85BKey Investors
Elliott Management Corp.
2025-04-15Post Ipo Equity· $1.5B
2024-09-10Post Ipo Equity· $1.35B
2015-11-02IPO
Leadership Team
Antonio Neri
President & CEO
Fidelma Russo
EVP & GM, Hybrid Cloud and Chief Technology Officer
Recent News
2026-01-16
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Mobile World Live
2026-01-16
Company data provided by crunchbase