GSK · 3 days ago
ViiV Global Marketing Director
Durham Blackwell Street
Full-time
Hybrid
Director/ExecutiveViiV Healthcare is a specialist pharmaceutical company dedicated to developing medicines for HIV treatment and prevention. The Global Marketing Director will lead marketing strategy and operations, focusing on customer experience, AI, and digital omnichannel initiatives to drive brand success in the HIV space.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Collaborate with Global Medical, with other Global functions, with regions, and with Local Markets to support the development of Global Strategies that drive the brand revolution
Lead the delivery of Global marketing campaigns that drive HCPs- belief in unmet needs as well as conviction and motivation that our product can make a difference to people
Lead the delivery of HCPs support tools and enhance the user experience for providers and patients
Lead on our Nurse and MDT approach with customers
Lead Global product Cx, AI & Digital Omnichannel to improve user experience throughout our customer journey
Engage and lead Regional and Local Market partners to ensure we are ambitious for our brand, and to drive pull-through of Global strategy and tactics across the ~30 countries where the brand is currently launched
Lead and manage global congress efforts, partnering closely with brand team and matrix partners
Lead on external ambassador network and external engagement strategy
Monitor performance metrics and use data-driven insights to optimize marketing activities
Inspire and mentor a high-performing team, fostering innovation and collaboration, whilst providing them with opportunities to develop, grow and lead along the way
There are many more opportunities for delivery, development, and leadership – you will collaborate with the other 2 Global Marketing Directors and Senior Global Marketing Director in the team to together lead the brand and the organisation on all aspects of Global Marketing
Qualification
Required
Bachelor's degree in a relevant field (e.g., biological sciences, marketing) or relevant work experience
Significant Pharmaceutical marketing experience related to the role
Experience leading teams and fostering a culture of innovation and collaboration
UK ABPI/Global Commercial Signatory status
Marketing experience in either specialties; HIV, Hospital Pharma, or Long-Acting Injectables
High personal accountability and integrity combined with the ability and experience to influence at a strategic level and gain the support and commitment of internal and external stakeholders
Cx/ AI & Omnichannel digital savvy
Excellent communication, interpersonal influence, and prioritization skills
Preferred
Master's degree or higher qualification in a scientific/ marketing subject
Cx ( Customer experience)/BUD/ Marketing head/First or Second-Line Sales Leadership experience
Demonstrated ability to use customer insights to drive marketing decisions
Benefits
Employee benefits offered by GSK
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
Founded in 1929
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
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2026-01-08
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