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ViiV Healthcare · 3 days ago

ViiV Global Marketing Director

Durham Blackwell Street

Full-time

Hybrid

Director/Executive

ViiV Healthcare is a specialist pharmaceutical company dedicated to developing medicines to treat and prevent HIV. The Global Marketing Director will lead and deliver marketing strategies and operations with a focus on customer experience, AI, and digital omnichannel initiatives to drive the brand revolution in HIV treatment.

BiotechnologyHealth Care

Responsibilities

Collaborate with Global Medical, with other Global functions, with regions, and with Local Markets to support the development of Global Strategies that drive the brand revolution

Lead the delivery of Global marketing campaigns that drive HCPs- belief in unmet needs as well as conviction and motivation that our product can make a difference to people

Lead the delivery of HCPs support tools and enhance the user experience for providers and patients

Lead on our Nurse and MDT approach with customers

Lead Global product Cx, AI & Digital Omnichannel to improve user experience throughout our customer journey

Engage and lead Regional and Local Market partners to ensure we are ambitious for our brand, and to drive pull-through of Global strategy and tactics across the ~30 countries where the brand is currently launched

Lead and manage global congress efforts, partnering closely with brand team and matrix partners

Lead on external ambassador network and external engagement strategy

Monitor performance metrics and use data-driven insights to optimize marketing activities

Inspire and mentor a high-performing team, fostering innovation and collaboration, whilst providing them with opportunities to develop, grow and lead along the way

There are many more opportunities for delivery, development, and leadership – you will collaborate with the other 2 Global Marketing Directors and Senior Global Marketing Director in the team to together lead the brand and the organisation on all aspects of Global Marketing

Qualification

Pharmaceutical marketing experienceCx/ AI & OmnichannelUK ABPI/Global Commercial SignatoryCustomer insights utilizationTeam leadership experienceBachelor's degreeInterpersonal influencePrioritization skillsCommunication skills

Required

Bachelor's degree in a relevant field (e.g., biological sciences, marketing) or relevant work experience

Significant Pharmaceutical marketing experience related to the role

Experience leading teams and fostering a culture of innovation and collaboration

UK ABPI/Global Commercial Signatory status

Marketing experience in either specialties; HIV, Hospital Pharma, or Long-Acting Injectables

High personal accountability and integrity combined with the ability and experience to influence at a strategic level and gain the support and commitment of internal and external stakeholders

Cx/ AI & Omnichannel digital savvy

Excellent communication, interpersonal influence, and prioritization skills

Preferred

Master's degree or higher qualification in a scientific/ marketing subject

Cx ( Customer experience)/BUD/ Marketing head/First or Second-Line Sales Leadership experience

Demonstrated ability to use customer insights to drive marketing decisions

Benefits

Employee benefits offered by GSK

Company

ViiV Healthcare

ViiV Healthcare is a global specialist HIV company established in November 2009 by GlaxoSmithKline (NYSE: GSK) and Pfizer (NYSE: PFE) It is a sub-organization of Pfizer.

Founded in 2009