Demandbase · 18 hours ago
Partner Development Manager
Demandbase is a leading pipeline AI platform that helps B2B enterprises automate growth through a unified data approach. The Partner Development Manager will be responsible for building and scaling the company's Technology Partner ecosystem and Marketplace, managing partner recruitment, and ensuring successful launches to enhance customer value.
Agentic AIArtificial Intelligence (AI)B2BBig DataGenerative AIMarketing AutomationSalesSales AutomationSales EnablementSoftware
Responsibilities
Develop and own a partner sourcing strategy aligned to Demandbase’s strategic priorities, customer use cases, and product roadmap
Identify, research, and prioritize net-new ISV partners across the GTM technology ecosystem, including marketing, sales, RevOps, data, analytics, and AI platforms
Map adjacent and competitive ecosystems to identify whitespace opportunities and high-impact integration opportunities
Proactively source prospective partners through outbound outreach, events, referrals, and ecosystem-driven relationship building
Evaluate and qualify inbound ISV and Services Partner applications to assess ecosystem fit and initiate partner discovery
Lead early-stage partner conversations with founders, product leaders, and partnerships teams
Clearly articulate the strategic, technical, and go-to-market value of building on the Demandbase platform and joining the Demandbase Marketplace
Conduct structured discovery to understand partner goals, technical requirements, customer overlap, and success criteria
Qualify partners based on technical feasibility, customer value, market opportunity, and long-term strategic alignment
Partner with Product, Engineering, Sales, and Marketing to move integrations from concept through build and Marketplace launch
Coordinate partner onboarding, technical alignment, and internal readiness to support successful launches
Support joint go-to-market initiatives, partner announcements, and targeted marketing campaigns
Act as the internal advocate for partners, translating partner feedback into actionable insights for product and platform teams
Maintain working knowledge of Demandbase APIs, data models, and platform capabilities to support effective partner conversations
Own partner recruitment and launch targets tied to Marketplace growth and customer adoption
Track partner progress from agreement through build and launch, identifying blockers and opportunities to improve time-to-value
Analyze partner funnel and launch metrics to refine sourcing strategies, qualification criteria, and messaging
Contribute to the evolution of Demandbase’s Technology Partner Program, Marketplace experience, and ecosystem strategy
Qualification
Required
3 -5 years of experience in partnerships, business development, or sales within a B2B SaaS environment
Demonstrated ability to source, prospect, and recruit net-new partners using outbound, inbound, and ecosystem-driven approaches
Experience working within or adjacent to the GTM technology ecosystem (e.g., marketing, sales, CRM, RevOps, data platforms)
Comfort leading technical discovery conversations involving APIs, data flows, and integration architectures
Experience leveraging AI and automation tools to accelerate research, prospecting, and outreach
Strong written and verbal communication skills, with the ability to engage both technical and business stakeholders
Strong research skills and curiosity to quickly understand partner products, business models, and market positioning
Highly organized with strong time management, prioritization, and attention to detail
Self-directed, resilient, and coachable, with the ability to operate independently and own outcomes
Collaborative team player who builds strong cross-functional relationships
Benefits
Options for up to 100% paid Medical and Vision premiums for employees
A flexible PTO policy
Paid holidays
Access to mental health and wellness resources
A 401(k) with pre-tax, after tax, and roth options
Short-term/long-term disability
Life insurance
Other great benefits
Company
Demandbase
Demandbase gives GTM teams the clarity and confidence to build pipeline that truly moves the business.
Funding
Current Stage
Late StageTotal Funding
$318MKey Investors
Vista Credit PartnersSageview CapitalGreenspring Associates
2023-02-16Debt Financing· $175M
2017-05-25Series H· $65M
2015-07-15Series G· $30M
Leadership Team
Recent News
2026-01-09
Company data provided by crunchbase