Atlassian · 11 hours ago
Senior Product Marketing Manager - GTM, Jira Product Discovery
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$128K/yr - $200K/yr
5+ years expAtlassian is looking for a Senior Product Marketing Manager to lead the mid-market go-to-market motion for Jira Product Discovery. The role involves working closely with Sales, Demand Generation, and Channel teams to drive pipeline creation and deal progression while analyzing sales and pipeline data to identify trends and improve conversion.
CollaborationEnterprise SoftwareSaaSSoftware
Responsibilities
Own mid-market GTM and sales plays: Define and run the mid-market motion, build and iterate repeatable sales plays, and extend proven plays into enterprise and strategic accounts as those motions mature
Partner on pipeline health: Work with Sales leadership to review pipeline coverage, conversion, and deal velocity; identify where deals stall and adjust plays, enablement, or field execution
Translate product messaging for sales: Apply product messaging to sales contexts by creating pitch decks, demo narratives, battlecards, and proof points tailored to deal stage and competitive context
Plan and execute field programs: Run field events including customer roundtables, roadshows, and executive dinners, with clear goals tied to pipeline creation and deal progression
Sales signal + deal learning: Analyze sales conversations, deal data, and win/loss outcomes (using AI tooling where useful) to identify trends, objections, and competitive patterns; run win-wires and deal reviews; feed learnings back into plays, assets, and enablement
Enable the field (grassroots + scale): Deliver play-specific enablement through live sessions, deal clinics, office hours, and short-form assets; coordinate with Sales Enablement when content needs to scale through formal programs. Also enable Channel and Advisory Services teams on the product, plays, and positioning to support services offerings
Sales contests & incentives: Partner with Sales leadership to design and run sales contests aligned to specific plays or priorities, with clear goals tied to pipeline creation or deal progression
Support priority accounts: Contribute to account planning, positioning, and demo support for enterprise and strategic accounts; roll learnings into shared assets and playbooks
Qualification
Required
5+ years in B2B SaaS product marketing, ideally supporting mid-market sales motions with exposure to enterprise and strategic accounts
Track record of building sales plays, sales assets, and enablement that improve pipeline creation and deal progression
Experience partnering closely with Sales leadership on pipeline health (coverage, conversion, velocity) and using deal data to prioritize work
Experience planning and executing field programs (roundtables, roadshows, executive events) tied to pipeline outcomes
Strong analytical skills for deal/pipeline analysis, win/loss, and competitive trends, translating signal into updated plays, assets, and enablement
Strategic and hands-on: Comfortable setting direction and doing the work to ship
Commercial and data-driven: Uses pipeline and deal signal to prioritize work and focus on what improves conversion and velocity
Clear, sales-first communicator: Can translate product value into a simple, credible story sales teams use in real conversations
Strong operator: Plans, runs, and iterates—keeps momentum and closes loops
Field-partnered, not field-adjacent: Builds trust with sales teams through relevance and follow-through; knows when to push and when to simplify
Bias for action: Moves with incomplete information, makes good calls, and adjusts fast as new signal comes in
Low-ego, high-standards teammate: Direct, practical, and focused on outcomes; works well with opinionated partners and gives/receives feedback well
Benefits
Health and wellbeing resources
Paid volunteer days
Company
Atlassian
Atlassian is a software company that offers proprietary software products for teamwork, project management, and software development.
10001+ employees
H1B Sponsorship
Atlassian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (351)
2024 (184)
2023 (190)
2022 (259)
2021 (156)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$210MKey Investors
T. Rowe PriceAccel
2015-12-10IPO
2014-04-08Secondary Market· $150M
2010-07-14Series A· $60M
Leadership Team
Michael Cannon-Brookes
Co-founder & Co-CEO
Scott Farquhar
Co-Founder and Board Member
Recent News
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2026-01-16
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2026-01-16
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