The Walt Disney Company · 2 days ago
Marketing Automation & Messaging Senior Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$121K/yr - $162K/yr
6+ years expThe Walt Disney Company is seeking a Marketing Automation & Messaging Senior Manager to join their Product Marketing & Subscriber Strategy team. This role focuses on optimizing fan experience and driving growth through effective marketing automation and messaging strategies across various channels.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Expert on building and finding new features for lifecycle messaging to deliver on goals and business needs
Build, test and deliver multi-channel messages at all stages to drive at subscriber and retention goals for our DTC business
Execute messaging optimization and best practice adoption in conjunction with teammates
Run split and multivariate texts, ensuring test protocols are administered to minimize bias
Lead and optimize messaging reporting and run ad hoc analysis to help inform long term DTC marketing strategy
Ability to work cross functionally across Product Marketing, CRM, Analytics, and other internal teams
Determine roadmap for automation for business needs to modernize existing tools and systems
Deep understanding of the Braze platform and bring ideas on how to drive innovation within the platform
Qualification
Required
Minimum 6 years of experience in operations or digital marketing, with a focus on working in CMS tools for lifecycle messaging
Proven track record of developing and executing successful marketing messaging strategies that drive business growth
Strong analytical skills and experience with web analytics tools
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
Proven ability to manage multiple projects and meet deadlines
Bachelor's degree in Marketing, Communications, Business, or a related field
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Jamie Power
SVP, Addressable Sales
Recent News
2026-01-08
Company data provided by crunchbase