CUMULUS MEDIA · 1 week ago
Senior Digital Marketing Sales Executive
Washington, DC
Full-time
Hybrid
Mid, Senior Level
3+ years expCumulus Media is a prominent media company based in Washington, DC, seeking a seasoned Digital Marketing Sales Executive to join their high-performing radio and digital account team. The role involves leveraging established advertising relationships to drive revenue and manage complete marketing solution partnerships for clients, particularly in the political and advocacy sectors.
Broadcast Media
Responsibilities
Identify, secure, and grow new business by immediately leveraging your established book of business and high-level relationships within the D.C. market and nationally, with a strong emphasis on political and advocacy sectors
Partner with local, regional, and national businesses and agencies to offer our world-class omni-channel marketing solutions, to include fully integrated digital and audio products
Deliver effective multi-platform, integrated sales presentations in-person and via virtual meetings
Aggressively seek new high-level clientele by networking, referrals, or other means to build and maintain a robust pipeline of residual business
Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
Think creatively and with a partnership mentality to exceed client expectations
Follow all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis using CRM
Qualification
Required
Significant Experience in Advertising Sales: A background in high-level media sales, particularly with a focus on political, advocacy, or high-spend clients is essential
Established Network: Demonstrated success in closing business and hitting goals using an already established network of advertising clients or agencies
Proficient in digital marketing platforms, programmatic digital solutions (OTT, Audio, Display, Website Services, etc.)
Proficient in Microsoft Office suite, social networking platforms, and CRM tools
Excellent communication skills and an exceptional presenter of sales opportunities and post-sale successes
Strong understanding of lead generation and the ability to connect with viable, high-spending prospects
Comprehension of sales metrics in order to fill a sales funnel and a robust pipeline of residual business
High energy and passion for the Digital marketing landscape
Preferred
3+ years in Digital Sales/Marketing background preferred
Benefits
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits
Life insurance
Disability insurance
Wellness
Employee referral bonus program
Company
CUMULUS MEDIA
Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sallie Kimbrough
Chief Accounting Officer and SVP, Finance
Greg Frey
VP / Music Partnerships
Recent News
2024-04-20
Globe Newswire
2024-02-27
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